Insights for the next era of shopper marketing

Overview

Kuli Kuli, a pioneering superfood brandpartnered with Vizer to amplify awareness anddrive incremental in-store sales through anational $4 off offer available across keyretailers. By activating the promotion acrossorganic social, paid social, email, and website,Kuli Kuli created a consistent, always-on pathfor consumers to discover the brand andseamlessly redeem the offer.

Vizer Activation

Kuli Kuli launched a $4 off national offer onorganic social and partnered with Vizer touse real-time reporting to establish baselineperformance. These insights informedongoing optimizations, including boostingorganic social and refining website andemail creative to engage both new andexisting consumers across key touchpoints.


Key Results

This evergreen activation highlighted howVizer’s real-time data and visibility can helpbrands strategically optimize their media todrive sustained retail impact

Performance

• Click-to-clip: 66%
• Clip-to-scan: 63%

Impact

Vizer provided clear visibility into which channels were driving conversions, helping us identify what was most effective in engaging consumers. Vizer made it easy to optimize our strategy and ultimately achieve our goal of driving sales lifts across key retailers."Ericka Karner, Chief Growth Officer at Kuli Kuli

Impact on Sales

Kuli Kuli launched an organic social campaign with a $4 off national offer. Kuli Kuli partnered withVizer to establish baseline performance using real-time data. With early insights, the team optimizedand scaled the campaign through boosted social, supported by website and email placements.Boosted organic social became the top driver of conversions, delivering steady month-over-monthredemptions and increased in-store sales across key retailers.

Brand Awarness

Starting with organic social and expanding through paid amplification, Kuli Kuli broadened reach while reinforcing the offer across email and their website store locator page. This multi-channel presence increased product discovery and strengthened brand recall at the point of in-store purchase.

Offer Journey

Shoppers discovered the $4 off offer through organic and boosted social posts, email, and Kuli Kuli’s “Find Us” tab on their website. After entering their email and selecting their preferred retailer, shoppers instantly received a barcode to easily scan in-store at the POS, no app required.

Takeaways

Data-Driven Optimization

Vizer provided baseline performance using real-time data. This insight allowed Kuli Kuli to refine messaging, creative, and channel mix, laying the foundation for campaign optimization and boosted organic social support.

Evergreen Performance

With a national always-on $4 offer, Kuli Kuli was able to maintain steady consumer engagement and generate ongoing trial.

Boosted Organic Social

Paid amplification of organic social broadened reach and drove the most conversion at key retailers.

Channel Transparency

Vizer equipped Kuli Kuli with clear insight into how each owned channel contributed to funnel performance. This visibility allowed the team to confidently prioritize top-converting placements and understand exactly where consumers were taking action.

Offer Structure

Discount Value

Save $4 on any ONE (1) Kuli Kuli product

Participating Retailers

Available nationally at key retailers including: Walmart, Walmart.com, Albertsons, Kroger, and additional participating stores.

Channels Utilized

Kuli Kuli distributed the offer through organic social, paid social, email and under the “Find Us” tab of their website.

Results

• Click-to-Clip: 66%
• Clip-to-Scan: 63%

Kuli Kuli leveraged Vizer to optimize the marketing efforts that were driving the most consumer action which ultimately led to incremental sales lifts at key retailers.

Promotions used to be standardized. Pick a discount, mail it, review results later. These days, promotion discovery happens across social feeds, creator content, retail media, email, and in-store, often all in the same week. Offers need to move with that journey, and brands need to understand performance while campaigns are still live.

That’s the role of offer management.

What Is Offer Management? 

It’s the system for creating, distributing, tracking, and optimizing promotional offers across channels. A brand might run a dollar-off incentive, a buy-one-get-one, or a free sampling gift. Offer management ensures the right incentive reaches the right shopper in the right place, with clear measurement behind it. Without a clear offer management tool, promotions become fragmented across teams and tools. With one, they become controlled drivers of revenue.

As strategies get larger, manual execution gets harder. This is why offer management software has become foundational. Instead of building separate offers for each platform and stitching reports together afterward, teams can launch, manage, and measure promotions from a central system. Modern multi-channel offer management software keeps data consistent across paid social, creator content, retail media, and email, while tying performance back to real sales.

A strong offer strategy also depends on what you’re promoting. Product offer management allows brands to tailor incentives to specific UPC’s or categories, learning which products need deeper discounts, which respond to lighter nudges, and which perform best through bundles. Meanwhile, limited time offer management brings urgency into the mix, controlling launch windows and real-time monitoring so short bursts drive impact without operational chaos.

Measurement is where everything comes together. Offer and order management connects promotional exposure to completed purchases, closing the loop between marketing and revenue. Most platforms stop at clicks, views, or retailer reported redemptions. Vizer is able to take it further by linking offers directly to real transaction data. This allows Vizer to provide the centralized data needed to see exactly which campaigns are driving sales. That level of visibility is what makes Vizer special, and what makes true optimization possible.  

Which Platforms Offer Centralized Log Management?

Clean, unified log data across offer creation, distribution, redemption, and sales data are what make accurate attribution and optimization possible.

Promotions are no longer static campaigns reviewed weeks later. They’re dynamic, multi-touch, and expected to perform in real time. Brands that invest in structured offer management launch faster, optimize marketing budget, and learn quicker. Those that don’t are left guessing what actually drives sales.

Offer management builds a system where every offer is measurable and improvable. In today’s digital sales landscape, that system has become an engine for growth.

Overview

Primal Kitchen partnered with Vizer to launch an always-on offer available nationwide. With a $2 off digital incentive redeemable on any Primal Kitchen item, the brand unlocked a scalable solution that could be used across multiple channels - without the limitations of retailer-specific offers. This made their promotions more dynamic, cost-effective, and easier to deploy year-round.

Vizer Activation

Primal Kitchen implemented Vizer’s platform to test and scale their $2 off “any item” offer. The offer was promoted across CRM and organic social to maximize reach and optimize channel mix. Vizer provided the infrastructure which led to email emerging as the top performing channel.

Key Results

Primal Kitchen’s flexible, national offer drove steady unit movement and gave performance visibility across test channels.

Engagement

• 11% click-to-clip conversion
• 48% clip-to-scan conversion

Impact

The always-on structure gave Primal Kitchen freedom to activate across digital marketing channels without the friction of managing retailer-specific offers - allowing for efficient, ongoing customer conversion.

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Impact on Sales

Primal Kitchen used Vizer to deploy a nationwide, always-on offer. Promoted through CRM and organic social, the offer gave the brand flexibility, scale, and attribution. The evergreen format allowed Primal Kitchen to support core product movement and campaign launches—without starting from scratch each time.

Brand Awareness

Primal Kitchen kept their incentive live across high-impact channels, making the brand easily discoverable no matter where the customer journey began.

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Offer Journey

Consumers encountered the offer through email and organic Instagram content, then claimed it with a single click. After entering their email and retailer of choice, they received a barcode to scan in-store. No app needed, no friction.

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Discount Value

Primal Kitchen offered $2 off on any one (1) Primal Kitchen item.

Participating Retailers

The offer was available nationwide at all Kroger, Albertsons, Meijer and Ahold Delhaize banners.

Channels Utilized

Primal Kitchen’s offer was distributed via CRM and organic social.

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Takeaways

Always-On

Vizer gave Primal Kitchen a flexible alternative to their typical retailer-specific incentives, unlocking a consistent offer that worked across all in-network retailers.

Channel Optimization

With email emerging as the highest-performing channel, Primal Kitchen was able to double down on what worked when it comes to customer retention.

Performance Tracking

Vizer’s data-rich backend helped Primal Kitchen measure which promotional channels and offers performed best, informing future offer planning with clarity.

Efficient

Vizer’s ease of use allowed Primal Kitchen to offer a lower-value incentive to efficiently move units without sacrificing ROI.

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Results

Primal Kitchen activated Vizer to deliver scalable customer acquisition and retention across every product. Learn how you can use digital offers for always-on initiatives.

Contact us at www.joinvizer.com or hello@joinvizer.com

Shopper marketing has always been about meeting people where they make decisions. For years, that meant tactics like Free-Standing Inserts, in-store demos, and shelf talkers. These approaches have played an important role in building awareness and driving trial at shelf, and many still do today. But as shopping habits evolve, there’s an opportunity to rethink how these tactics fit into the modern day.

The Problem: Traditional Tactics Haven’t Evolved as Quickly as Shoppers

While the fundamentals of shopper marketing remain the same, the landscape around them has changed. Many legacy tactics weren’t built for today’s shopper journey, which makes it harder to understand their true impact. Measuring ROI, proving velocity, and creating a feedback loop between marketing and sales can be challenging when the tools in play were designed for a different era.

The Shift: Shoppers Move Seamlessly Between Digital and In-Store

Today’s shoppers don’t follow a linear path. They might scroll past a product online, put it in their cart on Walmart.com, and then complete their purchase while on their weekly grocery run at a later time. They want experiences that feel connected, regardless of where they start or finish. This fluid behavior creates new opportunities for brands to engage shoppers in ways that match how they actually make decisions.

The Opportunity: Digital Activations Create a Clearer Link Between Awareness and Conversion

Trackable digital media activations offer brands a way to complement their existing shopper tactics with activations that are measurable and actionable. When done well, they can help brands understand what’s working, influence in-store performance, and build stronger connections with shoppers. It’s less about replacing the old playbook and more about expanding it with strategies that reflect modern behavior.

The Takeaway: It’s Time to Modernize, Thoughtfully

The core goals of shopper marketing haven’t changed but the methods can. By weaving digital-first tools into their approach, brands can better align with how people shop today, while gaining the data and flexibility needed to prove impact. It’s a thoughtful evolution, not a reinvention, and it creates space for both legacy tactics and new strategies to work together.

Learn how Vizer helps brands bridge the gap between digital engagement and in-store conversion—making shopper marketing more connected, measurable, and effective.

In today’s crowded retail environment, trial is often the spark that introduces shoppers to something new. But the real opportunity lies in what happens next, by turning that moment of discovery into a lasting connection.

When Repurpose, creators of compostable tableware and household goods, set out to deepen their relationship with shoppers, they started with something simple: a free product offer. By highlighting this offer through digital channels, they invited new shoppers to bring their products into their homes, driving meaningful trials while keeping their commitment to sustainability front and center.

That first step was a success; shoppers tried Repurpose and loved what they discovered. However, Repurpose didn’t stop there. They recognized that in a landscape where attention is scattered across platforms and shelves are crowded with choices, a single interaction isn’t enough to build loyalty. To keep their brand top of mind and encourage that critical second purchase, they looked for a way to extend the conversation beyond trial.

Through Vizer’s evergreen offer strategy, Repurpose was able to do just that. Instead of relying on one-off campaigns, they created always-on digital touchpoints that stayed with the shopper well after that initial moment of discovery. These post-trial incentives gave shoppers clear reasons to come back, whether they encountered the brand online, in-store, or through their favorite retailer’s app.

The result was a seamless bridge from trial to repeat. By pairing an engaging trial offer with consistent, easy-to-access value, Repurpose turned new shoppers into returning ones and reinforced their brand’s place in the household routine.

This approach reflects a broader shift we’re seeing across the industry. Trial will always be essential for discovery, but the brands that build for repeat are the ones that create lasting growth. By designing pathways for shoppers to re-engage through evergreen offers, digital activations, and thoughtful post-trial incentives, brands can nurture loyalty in a way that keeps pace with today’s shopper journey.

At Vizer, we help brands build those pathways. Our platform transforms digital moments into measurable retail action, making it easier for shoppers to say “yes” again and again. For Repurpose, that meant moving beyond a single offer to create an always-on presence that keeps sustainability, and their products, top of mind.

In a landscape defined by endless choice, trial may spark the connection, but repeat is what keeps the story going.

Overview

Repurpose, the leader in compostable tableware and household goods, wanted to create an evergreen value-add for their loyal consumer base. By highlighting a free product offer, Repurpose drove in-home trial and rewarded brand enthusiasts while keeping sustainability front and center.

Vizer Activation

Repurpose launched a free product offer redeemable for compostable tableware or household goods. The offer was strategically surfaced through two key consumer touchpoints, email campaigns to reach their loyal subscriber base and the website store locator page to offer a seamless offer to use at nearby retailers.

Key Results

This activation showcased the power of pairing evergreen offers with brand-owned channels to engage consumers at home.

Engagement

• Above benchmark redemption and clip rates highlighted meaningful interest and in-store conversions.

Impact

Repurpose successfully built loyalty and trial by combining evergreen value with strategic channel placement—rewarding existing fans while encouraging sustainable shopping choices.

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Impact on Sales

Repurpose leveraged Vizer to activate a high-value free product offer across email and their store locator page. This approach gave the brand a scalable way to drive trial and reward loyalty while keeping sustainability at the forefront. By integrating directly into owned digital touchpoints, Repurpose was able to boost in-store sales, encourage repeat purchases, and deliver measurable conversion without relying on retailer-specific promotions.

Brand Awareness

Repurpose amplified visibility by promoting their free product offer across email and their store locator page, ensuring shoppers could easily discover the brand at multiple touchpoints along the path to purchase.

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Offer Journey

Shoppers discovered the free product offer via the store locator page or email promotions then redeemed it in just a few clicks. After entering their email and selecting their retailer, they instantly received a barcode to scan at checkout—making the path to trial seamless and app-free.

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Offer Structure

Discount Value

Free Repurpose Compostable Tableware or Household Good pack (up to $8.99).

Participating Retailers

Available nationally with an emphasis on Albertsons stores.

Channels Utilized

Repurpose promoted the offer via email campaigns and the store locator page on their website.

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Takeaways

Evergreen Value

Vizer powered a free product offer live on Repurpose’s website’s store locator, giving loyal consumers and curious new shoppers a constant incentive to try the brand.

Email Loyalty Boost

By activating their email list, Repurpose rewarded engaged customers with a high-value incentive that reinforced retention while driving repeat purchase.

In-Store Trial Driver

The Vizer offer created an easy path from online discovery to shelf, supporting trial and velocity at key retailers, with a strong focus on Albertsons.

Measurable Performance

Vizer’s data dashboard gave Repurpose clear visibility into how their evergreen tactics performed, helping guide future retailer-specific strategies.

Contact us at www.joinvizer.com or hello@joinvizer.com

For years, shopper marketing has centered on big campaigns, bursts of activity that aim to create awareness and drive trials. But in today’s retail landscape, this isn't enough. Shoppers expect consistent value and easy paths to purchase. That’s why evergreen offers are becoming less of a marketing tactic and more of a category expectation.

The landscape of today

Most brands already know the challenge: consumer attention is fragmented, competition is fierce, and in-store visibility alone doesn’t guarantee velocity. Meanwhile, digital experiences set the tone for shopper behavior, from social feeds to brand websites. While store locators and retailer callouts can be useful for visibility, they don't always create a direct path to purchase. Shoppers need an easier, more accessible way to engage.

What does this? Vizer’s always-on evergreen offers.

Why evergreen is necessary in 2025

Today’s brands can expect two things from Vizer: accessibility and accountability. Accessibility means savings for your product are easy to find and redeem. Accountability means you can measure the impact of your shopper marketing, not just assume it. Vizer’s evergreen offers deliver on both fronts.

Instead of waiting for the next quarterly promotion, brands can keep a consistent, always-on incentive that lives where new and loyal shoppers already engage. It creates a bridge between brand storytelling and retail action. For marketers, providing shoppers with consistent access to incentives makes it easier for them to stand out among the many options.

Where evergreen offers live

The beauty of evergreen offers is flexibility. They can exist wherever your shoppers already interact with your brand:

• On your website. Beech-Nut created a dedicated “Offers” tab with always-on offers, providing a frictionless way to redeem discounts.

• Inside your store locator. Repurpose embedded a Vizer offer directly into their locator, turning a passive directory into an active driver of store traffic.

• In your link-in-bio. Many brands already maintain a continuous Linktree that points to DTC websites. Why not add a retail offer there that connects social engagement to direct sales?

These placements make offers a living part of the brand ecosystem, not just a campaign add-on.

The types of evergreen offers

Not all evergreen offers serve the same purpose. Different structures can be designed to:

• Drive trial: First-purchase incentives encourage new customers to pick up your product.

• Support innovation: Offers tied to new product lines help accelerate awareness and trial at launch.

• Maintain velocity: Ongoing value propositions keep loyal shoppers engaged and ensure consistent movement on-shelf.

Each type of offer plays a role in the bigger goal: increasing in-store sales, protecting shelf space, and proving your brand’s value to retail partners.

Why this matters

At the end of the day, most brands share similar objectives: increase sales, drive velocity, and hold shelf space. Store locators and passive links have their place, but they often fall short of driving measurable action. That's where Vizer’s evergreen offers can elevate the experience by turning digital touchpoints into retail results.

In 2025 and beyond, evergreen offers are becoming less of a nice-to-have and more of a baseline expectation for brands that want to stay competitive. The brands that embrace them will build stronger retailer relationships, deliver more value to shoppers, and stay competitive in a market where expectations are higher than ever.

The other day, I was scrolling through Instagram between classes when an ad for my favorite granola brand popped up. Normally, I would’ve kept swiping, but this one was different. It offered a BOGO deal if I bought it at my local grocery store. In the next minute, I had already redeemed it.

That moment sums up how my generation shops. We don’t find new products through newspaper circulars or TV commercials. We stumble across them while scrolling through our feeds, in between videos or posts from friends. And when a brand makes it easy to act right then and there, we don’t hesitate.

The Shift in Shopping

Gen Z is at a new stage of life, we’re starting to shop for ourselves. That means filling carts with snacks, groceries, skincare, and household items. But the way we approach shopping looks very different from older generations.

Instead of clipping coupons or scanning store flyers, we expect savings to show up digitally, instantly, and right where we already spend our time. A separate app to download? Too much work. Waiting weeks for a rebate? Not happening. For us, convenience isn’t just a preference. It’s the expectation.

Why Traditional Offers Don’t Cut It

Paper coupons feel outdated. Even many digital savings programs still require too many extra steps, whether it’s entering codes, downloading apps, or waiting around for rewards to appear later. And static display ads? They’re usually ignored because they don’t feel relevant and only interrupt the experience.

The truth is, the gap between discovering a product and actually buying it has to shrink. If the process feels clunky, we’ll move on before ever redeeming.

The Vizer Difference

That’s where Vizer comes in. Instead of asking shoppers to jump through hoops, Vizer makes digital offers part of the content we’re already consuming. If I see a deal on Instagram, I can redeem it in just a couple of taps—no downloads, no delays. The reward is instant, which perfectly matches the way Gen Z is wired: quick decisions and instant gratification.

It doesn’t feel like couponing. It feels like discovering a perk in the moment, and that’s why it works. From my feed to my cart, the experience is seamless.

Why This Matters for Brands

For brands, this shift is critical. Gen Z’s attention is earned through experiences that feel authentic and embedded, not generic ads or roundabout promotions. When a brand gives me something of value right away, I’m far more likely to engage, and that instant gratification keeps me coming back.

Even though Gen Z isn’t the only audience brands are chasing, our influence is growing fast. We’re shaping household purchasing decisions now, and we’ll soon become the generation with the greatest buying power. Brands that adapt to meet us where we are will build loyalty that lasts.

Closing Thoughts

For me, the difference is simple: if I see an instant deal or free product in my feed, I’m much more likely to act than if I’m directed to a store locator or generic landing page. Offers that save me time and reward me immediately feel worth my attention.

If brands want to meet consumers where they are, and turn that attention into real-world action, the future lies in social-first, instantly redeemable offers with Vizer.

Overview

Beech-Nut partnered with Vizer to create an always-on offer strategy designed for long-term impact. With a dedicated “Offers” tab on their website, Beech-Nut leveraged Vizer to host evergreen offers year-round, giving consumers an incentivized way to try new products and engage with the brand. This made Beech-Nut’s promotions more accessible, visible, and effective.

Vizer Activation

Beech-Nut implemented Vizer’s platform to run 7 simultaneous offers, each targeting a different product line. The offers were available nationwide at Walmart/Walmart.com, Kroger, Albertsons, Meijer, and Giant Eagle. They were promoted across organic social, paid Meta campaigns, and prominently featured on the brand’s website. Beech-Nut was able to continuously test and optimize for future planning.

Key Results

Beech-Nut's "Clip-to-Scan" (redemption rate) was 25% higher than Vizer's CPG category benchmark.

Performance

In 2025, Vizer helped achieve 41% lower fees per unit redeemed than similar Beech-Nut offers on the leading U.S. consumer rebate app

Impact

This full-funnel, always-live strategy allowed Beech-Nut to engage new and returning consumers when they were ready to act. With Vizer, the brand converted interest without reinventing the wheel for every campaign.

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Impact on Sales

Beech-Nut used Vizer to power a variety of 7 evergreen, always-on offers from Free to Save $4. This always-on approach turned awareness into real retail results - driving consistent in-store purchases, supporting product launches, and making every campaign trackable from click to cart.

Brand Awareness

Beech-Nut kept offers live across multiple touchpoints which reinforced brand relevance and ensured high discoverability, whether customers came in through ads, social, or website traffic.

Sampling

Beech-Nut incentivized targeted, free trial of new 2025 products with limited, fixed budgets, instead of participating in costly mailing or event sampling programs.

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Offer Journey

The offers were live on Beech-Nut’s website under the “Offers” tab. Consumers could pick which product and offer they want to use. After entering their email, they received a barcode to scan in-store for instant savings. No app required.

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Contact us at www.joinvizer.com or hello@joinvizer.com

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Turning Great Campaigns Into Smarter Ones

Most brands already know how to run great campaigns. They launch with intention, drive awareness, and create real shopper impact. But the best marketers don’t stop there. They treat every campaign as a chance to learn what worked, what resonated, and what can be refined next time.

Optimization happens when attribution enters the mix. When you can see which channels and media are truly converting, whether that’s retail media, influencers, or paid social, you can reallocate spend toward what performs best. Each activation builds on the last, strengthening performance with every cycle.

The Power of Continuous Optimization

Continuous optimization connects the dots across campaigns. With visibility into performance, brands can see what’s driving real lift and make smarter adjustments like refining creative, rebalancing budgets, and sharpening targeting. Over time, those refinements turn into measurable efficiency and stronger results.

What Optimization Actually Looks Like

• Clarity: If data shows lack of engagement (clicks) towards the CTA, the creative can be adjusted to draw more attention to the CTA next time.

• Effectiveness: If paid media outperforms influencers, the next campaign might lean more heavily into the paid media channel.

• Offer strength: If a “$1 off” incentive drives modest lift but a “free trial” or BOGO offer spikes conversion when most important, that insight shapes future strategy.

• Timing and audience: When data shows shoppers convert most on certain days or in certain regions, brands can double down on those high-performing windows or retailers.

Each optimization is a small shift, but together, they create compounding gains.

Building a Smarter Retail Playbook

When brands apply these learnings over time, they start to develop a living playbook that reflects what actually drives retail lift. Instead of relying on assumptions or one-size-fits-all tactics, marketers can build a system of evidence-backed best practices that guide future activations.

The real benefit of continuous optimization: it connects short-term performance to long-term growth, turning campaigns into a smarter, more connected retail strategy.

Takeaway: Always Be Optimizing

The takeaway here? Always be optimizing, a Vizer specialty.

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Overview

The SneakPeek Test, #1 OBGYN-recommended early gender test, partnered with Vizer to drive incremental trial and overall sales through a compelling $15 off incentive. The SneakPeek Test successfully attracted new consumers while reinforcing trust with their existing audience. This partnership enabled real-time optimization for every campaign thereafter, ensuring success throughout the year-long partnership.

Vizer Activation

The SneakPeek Test launched with a $4.50 off offer via paid Meta ads and influencers. Vizer's real-time data allowed them to make pivots quickly when they saw that the initial campaign wasn't moving the needle within the first couple months. Vizer advised increasing the value to $15, paired with refreshed creative, copy, and ad set up which increased performance.

Key Results

This activation demonstrated how real-time optimization and value-driven offers can amplify success and drive meaningful in-store performance.

Performance

• 4% to 50%+ redemption rate after optimization

Impact

Through agile creative strategy and data-informed pivots, The SneakPeek Test unlocked measurable growth and efficiency, turning early consumer insights into lasting results within a year-round marketing framework.

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Impact on Sales

The SneakPeek® Test partnered with Vizer to activate a high-performing offer across paid social, influencer, and email channels. Leveraging Vizer’s Annual Partnership allowed the team to optimize in real time, pivoting from an initial $4.50 off offer to a stronger $15 incentive that quickly drove conversion lifts. This agile approach boosted week-over-week sales lifts, increased overall redemption, and delivered measurable efficiency gains across paid media and owned channels.

Sarah Cacia, Sr. Consumer Account Manager at Myriad Genetics

“Our experience with Vizer has been phenomenal. As a digitally-native brand that later expanded into retail, we struggled with traditional shopper marketing tactics that lacked the measurement and attribution we were used to. Discovering Vizer has been a game changer – finally a modern shopper marketing platform that delivers clear results, channel attribution, and real insight into what’s driving conversions from online to in-store. On top of that, the Vizer team truly helped us succeed – through their optimization suggestions and regular touchpoints, our campaign ended up exceeding benchmarks and driving measurable results.”

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Offer Journey

Shoppers discovered the $15 off SneakPeek® Early Gender Test through targeted social ads, influencer content, and email promotions. After selecting their preferred retailer, they instantly received a unique barcode to redeem online or in-store, making the path to purchase fast, seamless, and app-free.

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Offer Structure

Discount Value

Save $15 on ONE (1) SneakPeek Early Gender Test

Participating Retailers

Available nationally at Walmart, Walmart.com, CVS, Walgreens, and Walgreens.com

Channels Utilized

Activated across paid social, influencer, and email campaigns to reach expecting parents throughout the purchase journey.

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Takeaways

Real-Time Optimization

Vizer’s Annual Partnership framework allowed the SneakPeek® Test to quickly pivot from a $4.50 to a $15 offer which drove a significant lift in conversion and improved paid media efficiency.

Conversion Momentum

Vizer helped align creative, copy, ad set up, and offer value to drive redemption rates past expectations, reflecting strong consumer motivation and purchase intent.

Retail Impact

The optimized offer drove measurable week-over-week sales increases, highlighting how omni-channel activation can influence in-store and online movement.

Long-Term Efficiency

Through ongoing data visibility and performance insights via the Vizer dashboard, the SneakPeek Test continues to refine creative and strategy, maximizing ROI across all channels.

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Results

The SneakPeek Test leveraged Vizer to optimize their marketing strategy to deliver successful engagement and conversion. Learn how you can use digital offers as the call-to-action for consumers.

Contact us at www.joinvizer.com or hello@joinvizer.com

Marketers today put a lot of intention behind their campaigns. They’re thoughtful about targeting, creative, timing, and the role each channel plays. When it comes to understanding what actually drove sales in-store however, the path to clarity can be slow and a bit fragmented.

Most teams have learned to work around that. They rely on MMMs, retailer reports, and aggregate sales trends because that’s what has been available for years. These tools give valuable context, even if they arrive on a delay. Over time, those delays start to feel normal.

But as shopper behavior accelerates and channels multiply, attribution is becoming more than a reporting tool. It’s becoming a way for brands to make sense of their impact in a faster, more confident way.

The Traditional Path to Attribution

The usual flow looks something like this: run a campaign, wait for data to come in, and then piece together what likely drove the lift. Sometimes the numbers show up in a few weeks. Sometimes it takes longer. In the broader marketing landscape, that timeline made sense when channels moved more slowly.

One of our founders likes to use this fun analogy:

“You wouldn’t drink milk that’s 30 days old, so why rely on data that’s two weeks old?”

The real point isn't that past data has no value. It absolutely does. Even delayed insights can help steer a campaign that's still live or inform the next one.

The challenge is timing. The sooner you get clarity, the sooner you can adjust budget, creative, or offers before unnecessary spend racks up. That’s where real-time attribution starts to shine. It doesn’t replace the value of historical data but brings the insight forward, giving teams the space to act while it still matters and saving time, money, and momentum in the process.

Why Sales-Level Insight Adds a New Layer of Clarity

Aggregate sales tell part of the story. They show whether the category is moving and how the brand is trending, but they can’t always reveal what specific effort sparked a purchase.

Sales-level attribution fills that gap by connecting campaign activity directly to units sold. That connection helps marketers understand:

• Which channels are contributing to conversion
• Which audiences are responding
• Which offers feel motivating
• Which messages are influencing real purchase decisions

How Vizer Helps Brands See Their Impact Live

This is where Vizer’s platform plays a unique role. Instead of waiting for end-of-month reports, Vizer gives brands a live view of sales tied directly to their campaign activity. Teams can watch offer click engagement, click-to-clip rate, and redemptions in real time.

That visibility lets brands:

• Understand how their marketing is performing the moment it launches
• Identify top-performing audiences and channels with sales-backed data
• Optimize immediately instead of waiting for post-campaign learnings
• Build a continuous feedback loop campaign to campaign

This provides brands with a more agile way to market, where every decision is grounded in what’s happening at the shelf right now.

Closing Thought

Real-time Attribution is a learning tool. When brands can see their impact as it happens, they make choices with more clarity, they refine ideas with purpose, and they build insights they can carry forward all year long.

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Overview

poppi, the better-for-you soda brand and official soda of the Los Angeles Lakers, wanted to create a bold, localized moment around their limited-edition Lakers can. Enter Vizer. Just in time for a packed game at Crypto.com Arena, poppi launched a free can offer powered by

Vizer’s QR code technology. With just a scan, fans could claim a complimentary poppi redeemable at Southern California retailers like Ralphs, Vons, Pavilions, and Safeway.

Vizer Activation

poppi made Lakers fans part of the moment by turning a courtside scan into a real-world reward: a free can of poppi, unlocked through a Vizer-powered QR code activation. With an exclusive Lakers can on shelves and 17% of the arena scanning in, poppi didn’t just show up at the game, it became part of the experience.

Key Results

This activation proved the success of out of home activations by tracking live engagement.

Awareness

• 17% of attendees scanned the in-arena QR code, reaching over 3K fans in real time
• 433 offer clips collected and tracked through to SoCal retailers

Proving OOH Attribution

By embedding a scannable offer in a high-energy, live environment, Vizer captured every touchpoint - from QR scan to clip. The result: clear, measurable data that proved out-of-home activations can drive intent and deliver ROI beyond impressions.

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Impact on Sales

poppi tapped into the power of a live moment with a free can offer during a Lakers game. Fans scanned, clipped, and redeemed. 17% of the entire arena scanned the QR code within the 30 seconds it was live on the jumbotron. The Lakers-themed can drove interest straight to shelves at SoCal retailers like Ralphs, Vons, and Pavilions. This activation proved that when a bold brand meets the right crowd, the path from court to cart is short and measurable.

Brand Awareness

This activation put poppi front and center at a high-visibility event, introducing the brand to

20,000 fans. The activation created buzz that extended beyond the arena, boosting top-of-mind awareness across SoCal.

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Offer Journey

The offer was available exclusively for in-arena Lakers game attendees. They scanned the QR code on the jumbotron, entered their email, received a barcode, and redeemed in-store for a discount applied directly at checkout.

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Offer Structure

Discount Value

poppi offered a free can of their Lakers exclusive grape soda can. Specifically any 12oz can (up to $2.99).

Participating Retailers

The offer was exclusively available at Southern California retailers; Ralphs, Vons, Pavillions and Safeway.

Channels Utilized

poppi distributed a surprise and delight QR code on the Jumbotron at a Lakers game in LA - available for attendees to scan for 30 seconds.

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Takeaways

Engagement

Vizer + poppi strategized to capture live fan attention with an in-arena QR code and free can offer, turning a passive audience into active participants.

Geo-Targeted

poppi created high local relevance and urgency by tying the offer to a limited-edition Lakers can available only at SoCal retailers.

Attribution

Vizer’s technology tracked every click, clip and redemption. Proving that even high-energy, in-person moments can deliver measurable results.

Insightful

Vizer provided full-funnel visibility into the activation’s performance, offering learnings poppi can apply to future out-of-home efforts.

Contact us at www.joinvizer.com or

The best way to grow a consumer brand is to move units in retail. This drives product trial, increases velocities, and builds brand awareness. But all too often, digital campaigns don't include a clear call-to-action (CTA) to go in-store. This leaves massive opportunity on the table.

Here are 3 ways brands can increase sales by including a retail CTA.

Digital Campaigns

Effective digital marketing is essential for growing brands. Your content may be everywhere, but is the path to buy clear?

Stand out from your competitors who are driving traffic to store locator pages. Call out retail partners you want to support and include tangible instructions. Avoid indirect copy. Simple swaps like "Visit [STORE] and pick up [PRODUCT] before the game this Sunday" can make a big impact.

Out of Home Campaigns

Out of Home campaigns are an excellent way to intermix your brand with day-to-day life. Examples include billboards, event signage, and product packaging. In each of these instances, brands can leverage QR codes to continue the conversation.

Try including a QR code that leverages media directing shoppers toward retail locations. This is an opportunity to leverage mobile offers to incentivize buying behavior.

Website Placements

Websites are an underutilized resource for brands seeking to increase sales in store. Via organic search or web traffic, shoppers visit your home page every day. Are you using this real estate in a tactical way? Include a banner or pop-up screen with a clear retail CTA. This can help guide consumers toward specific retail partners you want to support.

The best time to include a retail CTA in your digital campaigns is now. Not sure where to get started? Connect with the Vizer team to learn more about how to include retail CTAs in your campaigns.

Strategic Pitching

Many larger retailers have media following their every move. Often there are round ups on “best products” and “must-haves”. For example “The best products to find at Costco This Week”. If you’re a brand available at a larger retailer, ensure you have strong relationships with the reporters covering those beats.

Build brand awareness through evergreen pitching that helps drive foot traffic to your retailers. This can be done via regional and national press efforts, including collaborative initiatives touting new releases and immersive in store experiences.

When possible look to leverage timely and trending themes when pitching. If non-gated incentives and offers can be tied to these moments that can be impactful.

Bundle symbiotic products to round out the outreach to media allowing for a more multifaceted pitch driving interest to that specific retailer.

Leverage Influencer

Influencer marketing is a great way for targeted efforts specific to a retailer and location. Map out the demographic of the audience you need to meet and curate influencers in that area with a complimentary audience.

Partner for a special promotion or a creative in-store experience with CTA to drive foot traffic. If the influencer is noteworthy, you can also pitch the partnership out to the media for coverage.

Pop Ups + Events

Host an event at the retailer with a known tastemaker or offer a unique activation and pitch that event out to local media to drive attendance.

Call To Action Campaigns

Drive consumers in-store with tangible value by offering an incentive. Tools like Vizer allow brands to attach in-store promotional offers to media via links. Including an offer in media can drive consumers to take action.

LaRue is a Vizer Partner and full-service Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, and influencer and brand partnerships to deliver real, measurable ROI.

In a world buzzing with marketing channels, finding the sweet spots for your brand promotions can be challenging.

At Vizer, we've unlocked the potential of omnichannel engagement, allowing you to place Vizer offers anywhere a link can go.

Dylan, our co-founder, recently curated a list of 16 game-changing places where Vizer offers can elevate your brand presence and drive sales.

• Paid Media: Integrate Vizer offers into your digital ad campaigns, enticing potential customers with exclusive deals.

• Influencer Collaborations: Boost your influencer partnerships by providing them with unique Vizer offer links to share with their audience.

• Out-of-Home Campaigns: Add QR codes with Vizer offers to your outdoor ads, seamlessly bridging the gap between offline and online engagement.

• SMS Marketing: Send out targeted SMS campaigns with Vizer offer links, encouraging instant engagement and conversions.

• Email Campaigns: Enhance your email marketing strategy by including Vizer offer links, creating a direct path for subscribers to redeem promotions.

• Customer Service Interactions: Surprise and delight customers by sharing exclusive Vizer offers during customer service interactions, turning challenges into opportunities.

• Event Marketing: Drive foot traffic to events by promoting Vizer offers with a QR code through event marketing materials and in-person activations.

• Strategic Gifting Initiatives: Encourage gifting of your products by attaching Vizer offer links to gift items, adding value for both the giver and receiver.

• TV Advertisements: Engage viewers further by featuring a Vizer offer QR codes in TV ads, connecting traditional advertising with digital interaction.

• Brand Ambassador Programs: Empower brand ambassadors with personalized Vizer offer links, motivating them to spread the word about your brand.

• Press Features and Collaborations: Maximize press coverage by incorporating Vizer offers by hyperlinking text or adding a CTA button, turning media attention into direct sales opportunities.

• Product Packaging Inserts: Surprise customers with exclusive Vizer offers inside product packaging, driving repeat purchases.

• Sampling Campaigns: Extend the impact of product samples by including Vizer offer links, converting samplers into loyal customers.

• QR Code Integrations: Seamlessly integrate QR codes with Vizer offers into various marketing materials for quick and easy engagement.

• Sales Incentives: Drive in-store and online sales by offering Vizer promotions as incentives for purchases.

• Pinterest Inspirations: Leverage the visual appeal of Pinterest by sharing Vizer offer links on your brand's boards, inspiring users to take action.

Now, for the final four, we turn to you—our dynamic community of shopper marketers!

Share your insights on the channels that are making waves for your brands. Your expertise could shape the future of successful shopper engagement. Let's collaborate for greater success!

In the early 1900s, as C.W. Post witnessed the success of Coke's innovative couponing strategy, he recognized an untapped opportunity in the world of shopper marketing.

Fast forward to today, and if you've ever enjoyed a bowl of Fruity Pebbles, you've savored the fruits of Post's groundbreaking marketing efforts.

Post was a visionary marketer ahead of his time, understanding the pivotal role of market penetration. Within a decade of its launch, his company was investing a staggering $400,000 annually in marketing—a figure unheard of in the CPG landscape of that era.

Inspired by Coke's promotional triumphs, Post decided to embark on a couponing journey of his own. However, instead of offering free products, he introduced a revolutionary concept: a $0.01 discount. In today's economy, this would be similar to a $1 discount off a $9 MSRP.

The results were nothing short of electric. Post not only witnessed success but also intensified his commitment to this strategy, expanding promotional efforts. This move not only solidified his brand's position but also opened doors for other brands to enter the game.

In the early days when only Coke was employing such promotional tactics, it felt like a brand-specific strategy. However, with Post's entrance into the arena, it transformed into an industry-wide opportunity.

Now, in the dynamic world of CPG and shopper marketing, the question lingers: Do you prefer being a first-mover, pioneering new tools, or a second-mover, strategically entering a space once it's established?

As we reflect on Post's journey, we see that innovation in shopper marketing has always been a catalyst for industry-wide transformation. Whether you're pioneering or strategically following suit, the key is staying attuned to the evolving landscape and leveraging tools that resonate with the modern consumer.

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As we step into 2024, the world of shopper marketing is evolving, and staying ahead means embracing the trends that matter.

Here's a quick guide to what's "in" and what's "out" in the dynamic landscape of CPG and shopper marketing.

"In" with the Future:

• Omnichannel Dominance: The future is omnichannel. Brands are recognizing the power of seamlessly integrating online and offline channels to create a holistic shopping experience. The magic lies in reaching consumers where they are, whether online or strolling through the aisles.
  
• Measuring Online-to-Offline Conversion: It's no longer just about online campaigns. The focus is on understanding how online efforts translate into real-world, in-store conversions. Real-time data and insights are the keys to unlocking this synergy.
  
• Smart Investment Strategies: Smart marketers are doubling down on what works. This means identifying the marketing channels that deliver results and increasing investment in them. It's about efficiency and maximizing the impact of every marketing dollar spent.
  
• Divesting from Ineffective Channels: What worked yesterday might not work tomorrow. Successful brands are agile; they're divesting from channels that don't resonate with their audience or deliver measurable results.
  
• Offer Accessibility Anywhere a Link Can Go: The modern consumer engages with content across various platforms. Successful campaigns ensure that offers are not confined but can be attached anywhere a link can go – be it in an SMS, email, social media post, or influencer collaboration.
  

"Out" with the Old:

• Data Dark Campaigns: In 2024, campaigns that operate in the dark without performance data are a thing of the past. Brands are demanding real-time analytics to measure and adapt campaigns on the fly.
  
• Closed Ecosystems: The era of closed ecosystems is fading. Successful strategies involve connecting with consumers across multiple touchpoints and breaking free from limitations imposed by closed platforms.
  
• Waiting Months for Campaign Data: Timeliness is key. Waiting months to see how a campaign performed is outdated. Modern marketers are demanding instant access to campaign data for quick and informed decision-making.
  
• Retail Ads with No Clear CTA: Calls to action (CTAs) are crucial. Retail ads that lack a clear CTA are losing ground. Today's consumers want clear guidance on what to do next, whether it's making a purchase or exploring further.
  
• Wasteful Paper Coupons: Killing trees needlessly to print paper coupons is not only environmentally unfriendly but also less effective in the digital age. Smart marketers are opting for sustainable, digital solutions that offer greater flexibility and accessibility.

Paper coupons have long been a staple in the shopper's arsenal, but let's face it – times have changed! 🔄

Vizer introduces a new era in savings, seamlessly adapting to the digital age. 💳

Pros of Paper Coupons:

• Tangible Feel: There's something about holding a paper coupon. It's tangible, and for some, that feels more rewarding.

• Universal Acceptance: Most stores accept paper coupons, providing many choices.

Cons of Paper Coupons:

• Inconvenience: Physical coupons can be easily forgotten or lost, leading to missed opportunities.

• Limited Tracking: Once a paper coupon leaves the store, tracking its effectiveness becomes challenging.

• Shipping Costs: There's an added expense in terms of shipping and postage for brands distributing paper coupons.

Why Vizer Prevails:

• Digital Integration: Vizer's digital nature ensures accessibility from anywhere. No more digging through wallets or drawers for that elusive paper voucher!

• Real-time Tracking: Vizer empowers brands with real-time data to track offer redemptions and attribute success to specific marketing channels.

• Convenience Redefined: No more fumbling with paper – Vizer offers a seamless, user-friendly experience from your mobile device.

• Endless Possibilities: Customize offers, and distribute via email, SMS, social media, and more – Vizer's omnichannel approach opens doors to a world of possibilities. A Vizer offer can go anywhere a link (URL) can.

In the age of digital convenience, Vizer stands as the modern solution for shopper marketing, ensuring a smarter, more efficient, and rewarding experience for both brands and consumers alike. 🚀

In today's fast-paced retail landscape, every second counts when it comes to driving sales and enhancing the shopper experience. That's why Vizer is revolutionizing the way brands handle redemption processes.

With Vizer, brands can say goodbye to the complexities of traditional clearing houses and embrace a streamlined approach that simplifies redemption, saving time and resources.

In this blog, we'll explore how Vizer transforms the redemption process, alleviating frustrations and unlocking new opportunities for brands.

Simplify Redemption, Amplify Success:

Vizer offers a seamless solution to simplify the redemption process, allowing brands to focus on what matters most - delivering exceptional customer experiences. By eliminating the need for external clearing houses, Vizer streamlines the entire redemption journey. Brands can easily manage mobile offers, incentives, and retail discounts, hassle-free.

Efficiency at its Core:

Vizer's built-in functionality ensures that redemption becomes a seamless part of the shopper experience. With our intuitive platform, brands can effortlessly track and validate offers, enabling smooth and efficient redemption at the point of sale. By simplifying the process, Vizer helps brands save valuable time and reduce administrative burdens, allowing them to allocate resources to more strategic initiatives.

Rapid Visibility and Insights:

Vizer provides brands with real-time visibility into campaign performance and redemption metrics. By gaining valuable insights, brands can optimize their strategies and make data-driven decisions. Understanding which offers resonate with shoppers and drive the most redemptions enables brands to refine their marketing efforts and enhance overall campaign effectiveness.

Enhancing Shopper Engagement:

Vizer not only simplifies redemption but also enhances shopper engagement. By providing a seamless and rewarding experience, brands can build stronger customer connections. Shoppers can easily access and redeem mobile offers, incentives, and retail discounts, boosting their satisfaction and loyalty. Vizer empowers brands to create personalized experiences that captivate shoppers and drive repeat business.

Unlocking New Possibilities:

By embracing Vizer, brands open the door to endless possibilities. Brands gain the flexibility to create targeted campaigns, rapidly adjust offers, and measure the impact of their promotions accurately. Vizer empowers brands to experiment with new strategies, refine their approach, and unlock the full potential of their marketing initiatives.

In Summary:

In the competitive world of retail, simplifying the redemption process is crucial for success. Vizer's innovative solution eliminates the complexities of clearing houses, enabling brands to streamline redemption and enhance the shopper experience. With rapid visibility, improved engagement, and the ability to unlock new possibilities, Vizer empowers brands to drive sales, optimize campaigns, and stay ahead in a dynamic marketplace. Embrace Vizer today and revolutionize your redemption process for a brighter retail future.

In today's competitive retail landscape, optimizing shopper marketing campaigns is essential for driving sales and maximizing ROI. Vizer offers a powerful solution to streamline and enhance campaign efficiency, helping brands save time and improve overall effectiveness. In this blog, we will explore how Vizer alleviates frustrations, enables seamless processes, and highlights the ease of utilizing its features to drive sales with mobile offers.

Save Time and Enhance Efficiency:

Managing shopper marketing campaigns can be time-consuming and complex. Vizer alleviates frustrations by providing a streamlined platform that simplifies the entire process. From campaign setup to performance tracking, Vizer offers a user-friendly interface that allows brands to efficiently manage their campaigns, saving valuable time and resources.

Data-driven Optimization for Better Results:

Vizer enables data-driven decision-making by providing brands with comprehensive analytics and rapid insights. By leveraging these insights, brands can identify successful campaign elements, understand shopper behavior, and make informed adjustments to optimize future campaigns. The result is improved targeting, increased engagement, and better overall campaign effectiveness.

Harnessing the Power of Mobile Offers:

Mobile offers have revolutionized shopper marketing, and Vizer simplifies their integration into campaigns. With Vizer's easy-to-use platform, brands can effortlessly incorporate mobile offers into their campaigns, capturing shoppers' attention and driving them to make in-store purchases. By leveraging the power of mobile offers, brands can increase engagement, boost foot traffic, and ultimately drive sales growth.

In Summary:

Vizer empowers brands to optimize shopper marketing campaigns for efficiency, saving time, and enhancing overall effectiveness. By streamlining processes, automating tasks, and providing comprehensive analytics, Vizer alleviates frustrations and enables data-driven decision-making. With the ability to seamlessly integrate mobile offers and enhance collaboration, Vizer unlocks the full potential of shopper marketing, driving sales growth and helping brands stay ahead of the competition. Embrace Vizer's streamlined approach and elevate your shopper marketing campaigns to new heights of efficiency and success.

In the fast-paced retail industry, gaining immediate visibility into campaign performance is essential for driving sales growth. With Vizer's rapid insights, brands can effortlessly monitor and optimize their strategies. In this blog, we will explore how Vizer alleviates frustrations, provides instant visibility, and simplifies the process of utilizing data to accelerate sales.

Visibility into Campaign Performance:

Vizer addresses the frustrations brands face when dealing with delayed reporting and guesswork. Vizer equips brands with rapid insights, offering an unparalleled advantage in understanding campaign effectiveness. By accessing the data, you can evaluate the impact of your shopper marketing initiatives and make agile decisions to enhance performance. Say goodbye to the days of waiting for delayed reports and welcome the power of rapid visibility.

Optimize Strategies with Rapid Insights:

By leveraging Vizer's rapid insights, brands can tap into the wealth of data at their disposal to optimize their strategies. Understand the effectiveness of each campaign, measure conversion rates, and identify trends in shopper behavior. With this information, you can make data-driven decisions, fine-tune your approach, and ensure your marketing efforts are targeted and impactful.

Streamlined Process for Enhanced Results:

Vizer simplifies the process of accessing and utilizing rapid insights. Its user-friendly platform allows brands to effortlessly navigate through data and analytics, gaining valuable insights without the need for complex reporting or manual calculations. By streamlining the process, Vizer enables you to focus on actionable insights and strategic decision-making, ultimately driving better results for your business.

In Summary:

Vizer empowers brands to accelerate sales growth by harnessing the power of rapid insights. By eliminating frustrations and providing instant visibility into campaign performance, Vizer enables brands to make informed decisions, optimize their strategies, and drive results. With its streamlined process and data-driven approach, Vizer helps brands stay ahead of the competition and achieve their sales objectives with confidence. Embrace the power of real-time retail insights from Vizer and unlock new opportunities for success in the dynamic retail landscape.

In today's competitive retail landscape, driving in-store sales and attracting shoppers to your stores is paramount. With Vizer's targeted mobile offers, you can revolutionize your shopper marketing campaigns and effortlessly maximize your in-store sales. Let's explore how Vizer alleviates frustrations, harnesses the power of mobile offers, and simplifies the process of attracting and engaging shoppers.

Harnessing the Power of Mobile Offers:

Mobile devices have become an integral part of shoppers' lives, presenting a unique opportunity for brands to connect and engage with their audience. Vizer harnesses the power of mobile offers by delivering promotional messages directly to shoppers' devices, capitalizing on their instant accessibility and convenience. This enables you to cut through the noise, capture shoppers' attention, and entice them to visit your stores, resulting in increased foot traffic and higher in-store sales.

Elevate In-Store Revenue with Targeted Mobile Offers:

Attracting shoppers to your stores is a constant challenge, but Vizer's targeted mobile offers offer a game-changing solution. By delivering personalized offers directly to shoppers' mobile devices, you can captivate their attention and significantly increase their likelihood of making a purchase. With Vizer, you have the power to create irresistible offers that resonate with your target audience, driving foot traffic and boosting in-store sales like never before.

Simplified Process, Enhanced Results:

Vizer eliminates the frustrations that brands often face in their quest to attract and engage shoppers. With its user-friendly platform, Vizer simplifies the entire process of creating and managing targeted mobile offers. Setting up personalized campaigns, scheduling offer delivery, and monitoring performance can all be done effortlessly through Vizer's intuitive interface. Say goodbye to complex workflows and hello to streamlined efficiency.

Moreover, Vizer provides rapid analytics and reporting, allowing you to gain valuable insights into shopper behavior and the performance of your offers. This data-driven approach enables you to make informed decisions, optimize your campaigns, and drive better results. With Vizer, you have the tools at your fingertips to continually refine and enhance your shopper marketing strategies, ensuring you stay ahead of the competition.

In Summary:

Vizer empowers brands to drive in-store sales by leveraging the effectiveness of targeted mobile offers. By delivering personalized promotions directly to shoppers' devices, Vizer captures attention, boosts foot traffic, and ultimately increases in-store sales. With its simplified process and robust analytics, Vizer enables you to optimize your campaigns, gain valuable insights, and stay at the forefront of shopper marketing. Embrace the power of Vizer and revolutionize your in-store sales today.

Are you ready to up your CPG shopper marketing game? With so many digital channels to choose from, it can be tough to know where to focus your efforts. Let’s look at how we can optimize your paid social strategy.

Paid Social Media is a powerful tool for driving conversions and reaching your target audience in a highly engaged environment. With billions of active users on platforms like Facebook, Instagram, Tiktok, Pinterest, LinkedIn, and Twitter, you're bound to find your target audience.

So, how do you make the most of Paid Social Media to boost your CPG shopper marketing strategy? Here are 8 strategies to help you get started.

Define Your Target Audience

Understand who your target audience is and what motivates them to make a purchase. This will help you choose the right social media platform and create content that resonates with your audience.

Invest in High-Quality Content

Make sure the content you're using in your Paid Social Media campaigns is high-quality and visually appealing. This can include images, videos, and graphics that help tell your brand's story and compellingly showcase your products.

Maximize Your Reach

Use targeting options to reach your ideal audience. This includes demographics, interests, behaviors, and more. Make sure your campaigns are seen by the right people, at the right time, and in the right place.

Incorporate Mobile Optimization

With more people accessing social media on mobile devices, it's important to optimize your campaigns for mobile. Make sure your content is easily readable, images are properly sized, and links are easy to click on mobile devices.

Experiment with Ad Formats

Social media platforms offer a variety of ad formats to choose from, including video ads, carousel ads, and more. Experiment with different ad formats to see what resonates best with your target audience.

Use Vizer to Track and Optimize

Use Vizer to track the performance of your Paid Social Media campaigns. This helps you understand what's working and what's not. Using this information, you can make adjustments to drive better results.

Engage with Your Audience

Social media is a great place to start a conversation with your audience. Encourage feedback and make it easy for people to engage with your campaigns. This helps you build deeper relationships with your audience and drive stronger results.

Test, Test, and Test Again

Make sure you're constantly testing and optimizing your Paid Social Media campaigns. Try different targeting options, ad formats, and messaging to see what resonates best with your audience.

By following these best practices, you'll be well on your way to a successful Paid Social Media marketing campaign. Elevate your CPG shopper marketing strategy and reach your target audience with Paid Social Media.

About Vizer

Vizer is a retail attribution tool that helps you track the performance of your Paid Social Media campaigns. With Vizer, you can easily optimize your campaigns and drive better results. Get ready to take your Paid Social Media marketing to the next level!  

Learn more about Vizer.

Ready to take your CPG shopper marketing strategy to new heights? With so many digital channels available, it can be difficult to choose which one will best support your goals.

Don't overlook the power of email marketing! It may not have the instant gratification of SMS, but it still packs a punch in terms of reach and engagement.

In fact, a recent study by Campaign Monitor found that 99% of consumers check their email daily, and email marketing has an average return on investment (ROI) of $38 for every $1 spent.

If you're interested in incorporating email into your shopper strategy, here are 8 best practices to help you get started.

Segment Your List

One size does not fit all when it comes to email marketing. Segment your list based on demographic information, past purchasing behavior, or even interests. This allows you to tailor your message and make it more relevant to each individual recipient.

Personalize Your Emails

Adding a personal touch goes a long way in building trust and rapport with your audience. Use their first name, include relevant information about their past purchases, or send birthday and anniversary emails. The more personal, the better.

Write Compelling Subject Lines

Subject lines are the first thing your audience sees and can make or break whether they open your email. Keep them short, sweet, and to the point. Try using numbers, urgency, or humor to grab their attention.

Use Eye-Catching Visuals

Make sure to include eye-catching visuals that are relevant to your message. Whether it's a product image or a graph that illustrates your point, visuals help tell your story in a more engaging way.

Add Available Retailers

Add the retailer logos to your creative. This helps the customer visualize that the incentive is for in-store, not online. If the retailer has banner stores, we recommend you add those as well.

Make It Easy to Take Action

Include clear calls-to-action (CTAs) in your emails to make it easy for your audience to take the next step. This could be clicking through to your website, making a purchase, or forwarding the email to a friend.

A/B Test Your Emails

Make sure to test and optimize your email campaigns. Try different subject lines, send emails at different times of day, and experiment with different visuals to see what resonates best with your audience.

Track Your Success with Vizer

Use Vizer to track the performance of your email campaigns. This helps you understand what's working and what's not. Use this information to optimize your campaigns and drive better results.

Stay Consistent

Consistency is key when it comes to email marketing. Make sure to send emails at the same time and frequency to help build anticipation and establish a relationship with your audience.

By following these best practices, you'll be well on your way to a successful email marketing campaign. Elevate your CPG shopper marketing strategy with the power of email and Vizer.

About Vizer

Vizer is a retail attribution tool that helps you track the impact of your email campaigns. With Vizer, you can attach mobile offers to your emails and see the conversion from online to offline. Want to take your email marketing to the next level? Provide personalized, meaningful value to your audience with each email you send. Learn more about Vizer

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Are you looking for a way to spread the word about your product and engage with your target audience in a more meaningful way? Look no further than influencer and content creator marketing.

The power of influencer marketing lies in its ability to reach and engage a large, targeted audience. Consumers trust influencers and are more likely to make a purchase based on their recommendations. A survey by Influencer Marketing Hub found that 60% of consumers have purchased after seeing it recommended by an influencer.

However, with so many influencer and content creator campaigns happening every day, it's important to make sure yours stands out. Follow these best practices to ensure your influencer marketing campaign is a success:

Choose the Right Influencer

When selecting an influencer to partner with, make sure they align with your brand values and have an engaged audience that fits your target demographic. Take time to research their audience, and make sure their content resonates with your brand message.

Set Clear Objectives

Define what you want to achieve with your influencer marketing campaign. Are you looking to increase brand awareness, drive sales, or improve brand reputation? Having clear objectives will help you measure the success of your campaign and make informed decisions.

Create a Compelling Offer

Offer something unique and valuable to the influencer's audience. This could be a discount code, an exclusive product, or an experience that can't be found anywhere else.

Make it a Collaboration

Collaborate with the influencers and let them bring their creativity and voice to the campaign. This will help you reach a wider audience and tap into the influencer's strengths.

Be Transparent

Make sure your influencer marketing campaign is transparent and fully disclosed. Consumers are becoming more aware of the influence of influencer marketing, and it's important to maintain their trust by being transparent about your relationship with the influencer.

Track and Optimize

Use Vizer to track the performance of your influencer marketing campaigns. This helps you understand what's working and what's not. Using this information, you can make adjustments as you go to drive better results.

With these best practices in mind, you're ready to start your own influencer marketing campaign. By partnering with the right influencer, setting clear objectives, and leveraging Vizer to track your results, you can take your CPG shopper marketing strategy to the next level.

About Vizer

Vizer helps you track the performance of your Paid Social Media campaigns. With Vizer, you can easily optimize your campaigns and drive better results. Get ready to take your Paid Social Media marketing to the next level!  Learn more about Vizer.

So, your product got on the shelf at a new retailer and you need to start spreading the word? With so many digital channels to choose from, it can take time to decide where to start.

If we could only bet on one horse, we’d put our money on SMS every time.

According to a recent report by Postscript, text messages are 134% more likely to be read than email. That’s no surprise when you realize 91% of us have mobile devices somewhere nearby, every hour of the day.

But despite growing consumer demand, many businesses have yet to integrate SMS into their shopper strategy.

Are you interested in diving into SMS but don’t know where to start? Leverage these 8 strategies to take your SMS campaigns to the next level.

Understand Who You’re Talking To

The psychographics of your text list are often different from other channels. Don’t assume that what works well in the email will work here as well. Invest time in learning about your SMS audience and what their preferences are. Use this information to tailor your message and reach the right people at the right time.

Make It Valuable

No one wants to feel spammed. Make sure the content you're sending is valuable and relevant. This could mean offering exclusive discounts, providing insider information, or entertaining your audience with engaging content. (Shameless plug: adding a Vizer offer is a simple and meaningful way to add value to every text you send).

Keep It Brief

Attention spans are short, so make sure your messages are concise and to the point. Get your message across in a way that is quick, clear, and easy to understand.

Get Creative With Your Campaigns

Don't be afraid to spice it up! Try using fun graphics, playful language, or interactive elements. There's plenty of room for experimentation and creativity in SMS marketing.

Make It a Two-Way Conversation

SMS marketing is a great way to engage with your audience and start a conversation. Encourage feedback and make it easy for people to respond to your messages. This helps you build deeper relationships with your audience and drive stronger results.

Test, Test, and Test Again

Make sure you are testing and optimizing your SMS campaigns. Try different messaging, send messages at different times of day, and experiment with different incentives to see what resonates best.

Use Vizer To Track and Optimize

Use Vizer to track the performance of your campaigns. This helps you understand what's working and what's not. Using this information, you can make adjustments as you go to drive better results.

Follow these best practices and you'll be on your way to a successful SMS marketing campaign. Get ready to take your CPG shopper marketing strategy to the next level!

About Vizer

Vizer is a retail attribution tool that allows you to attach mobile offers to SMS campaigns. Vizer makes it easier than ever to track online to offline conversion. Are you ready to elevate your SMS marketing to new heights? Provide meaningful, personalized value to your community with each text you send by including mobile offers. Learn more about Vizer.

Mobile offers are an essential part of an omnichannel marketing strategy. They allow businesses to connect with consumers in a personal and convenient way.

Mobile offers help incentivize consumers to purchase products. This technology is made possible by Vizer, which allows businesses to easily generate, share, and track mobile offers.

In this article, we discuss 10 ways to use Vizer in your omnichannel marketing strategy.

1. Email

One way to use mobile offers in your omnichannel marketing strategy is to email promotions to your current subscriber base. You can also reward new sign-ups with a mobile offer by offering a free or discounted product to customers who sign up for your email list.

In this example, Jolly advertises a new product launch at Walmart and offers subscribers a 50% discount with their purchase.

2. SMS

Another way to use mobile offers in your omnichannel marketing strategy is to text your offer link directly to your subscribers' phones. This reduces friction in the redemption process and makes it easy for consumers to redeem.

In this example, Jolly supports trial of their new Pink Pomona flavor by providing a free sample.

3. In-Person

You can also use mobile offers at events or in-person sampling opportunities by adding a QR code to signage. This empowers consumers to scan your signage and add mobile offers directly to their e-wallets.

In this example, Jolly uses a printed QR code allowing consumers to generate a unique mobile offer by scanning.

4. Paid Media

Another way to use mobile offers in your omnichannel marketing strategy is to attach mobile offer links to your paid ads.  

Using mobile offers on paid media helps drive conversion, while also uncovering the effectiveness of paid media campaigns. This allows you to track full-funnel conversion.

In this example, Jolly boosts an Instagram post with a call-to-action (CTA) driving clicks for the mobile offer.

5. Influencer

You can enlist influencers to share their unique mobile offer link to their social media accounts, such as their Instagram story or link in bio. This helps drive engagement with your brand and gauge influencer efficacy.

In this example, #jollypartner Chris Parker shares a link to sample the product in his bio.

6. Video

Another way to use mobile offers in your omnichannel marketing strategy is to run streaming or YouTube ads using QR codes. This provides a convenient and engaging way for consumers to interact with your brand.

In this example, Jolly runs a Hulu ad advising users to scan a QR code on the screen to generate their mobile offer directly on their phone.

7. Customer Service

You can also use mobile offers to reward loyal customers or support folks who may have had a bad experience. This helps foster loyalty and improve customer satisfaction.

In this example, Jolly attaches a link to a free sample for customers who have provided negative feedback or experienced an issue with the product.

8. Out-of-Home

You can also use mobile offers in out-of-home locations, such as branded vans, billboards, gyms, and street corners. This provides a convenient and engaging way for consumers to interact with your brand in a variety of locations.

In this example, Jolly places a QR code on a multi-panel billboard near applicable retailers, allowing consumers to scan the code and generate a mobile offer.

9. Ambassadors

Mobile offers can also be used in ambassador programs to take your brand to the next level. Trackable offers helps you understand the performance of your ambassadors.

In this example, a Jolly ambassador shares a unique link to a $1 off mobile offer with her community.

10. Packaging

You can also use mobile offers in your packaging to drive product trial and engagement. For example, you can place QR codes directly on your packaging or in-store for consumers to scan and clip offers to their e-wallets.

In this example, Jolly includes a QR code on their box linking to mobile offers.

In conclusion, mobile offers are an essential part of an omnichannel marketing strategy. By utilizing mobile offers, businesses can provide consumers with personalized incentives to purchase products or engage.

The 10 strategies discussed in this article are some of the many ways to use mobile offers in your omnichannel marketing strategy.

By incorporating mobile offers into your marketing strategy, you can drive engagement with your brand and provide a personalized and convenient experience for your customers.

Retail attribution is a critical component for success in the highly competitive world of consumer packaged goods (CPG) brands. With retail accounting for around 90% of CPG sales, it's essential for brands to perform well at retail in order to survive.

Currently, many CPG brands rely on outdated marketing channels such as paper coupons, rebate programs, and sampling programs to drive retail traffic.

Brands also leverage digital channels to drive velocity, such as partnering with influencers to announce new product rollouts or running digital media campaigns. However, without proper retail attribution insight, it's difficult for these brands to evaluate which channels are driving traffic and sales at retail.

This lack of insight is a major problem for CPG brands, as they are unable to predict the return on investment (ROI) of their marketing efforts. According to PWC, CPG trade spending exceeds $200 billion annually, making it the second largest investment for these brands behind the cost of goods sold (COGS).

Absent the ability to accurately track the effectiveness of digital marketing channels, CPG brands are forced to budget without any clear understanding of their ROI.

One solution to this problem is the use of mobile offer links with Vizer, a retail attribution platform that provides full funnel visibility from awareness to conversion.

Traditional reporting methods have relied on trailing data metrics. However, this approach is no longer sufficient for CPG brands that need easily accessible data in a timely fashion to make quick, informed decisions about their marketing efforts.

By using retail attribution platforms, CPG brands can gain valuable insight into the effectiveness of their marketing channels and campaigns. This allows them to remain agile and scale up high-performing channels and campaigns while cutting back on those that are not delivering the desired results.

In short, to win at retail, CPG brands need to know how their marketing investments are converting at retail. Retail attribution platforms like Vizer provide the necessary insight and data to help these brands make informed decisions and drive success in retail.

Retail marketing has long been a black box. Gathering quality retail data is either impossible or prohibitively expensive, making it difficult for brands to effectively market their products and measure the success of campaigns. However, Vizer is changing the game for brands.

Traditionally, there has been no platform-agnostic analytics solution that seamlessly connects the digital world to the physical world for consumer packaged goods (CPG) brands. This makes it hard to know which channels and campaigns are driving foot traffic. Vizer bridges this gap by providing a solution that allows brands to quantify retail turns from their marketing campaigns and channels.

One way that Vizer helps brands maximize their return on investment (ROI) is by attaching mobile offers to existing marketing campaigns. This allows brands to easily evaluate the efficacy of those campaigns and see which retailers they are winning at. This increase in visibility and efficiency enables brands to make more informed decisions about where to invest their digital spending at retail.

Another benefit of Vizer is that it helps brands identify which channels they should continue to invest in. This allows them to focus their efforts and resources on the most effective channels, ultimately leading to a higher ROI.

Overall, Vizer is a powerful tool for brands looking to maximize their ROI at retail. By providing insight into the efficacy of marketing campaigns and enabling brands to easily evaluate their performance, Vizer empowers brands to create stronger campaigns and drive velocity for their products and services.