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Drive Retail Velocity with These 8 SMS Marketing Best Practices


So, your product got on the shelf at a new retailer and you need to start spreading the word? With so many digital channels to choose from, it can take time to decide where to start.


If we could only bet on one horse, we’d put our money on SMS every time.


According to a recent report by Postscript, text messages are 134% more likely to be read than email. That’s no surprise when you realize 91% of us have mobile devices somewhere nearby, every hour of the day.


But despite growing consumer demand, many businesses have yet to integrate SMS into their shopper strategy.


Are you interested in diving into SMS but don’t know where to start? Leverage these 8 strategies to take your SMS campaigns to the next level.




Understand Who You’re Talking To


The psychographics of your text list is often different from other channels. Don’t assume that what works well in the email will work here as well. Invest time in learning about your SMS audience and what their preferences are. Use this information to tailor your message and reach the right people at the right time.


Make It Valuable

No one wants to feel spammed. Make sure the content you're sending is valuable and relevant. This could mean offering exclusive discounts, providing insider information, or entertaining your audience with engaging content. (Shameless plug: adding a Velocity offer is a simple and meaningful way to add value to every text you send).


Keep It Brief


Attention spans are short, so make sure your messages are concise and to the point. Get your message across in a way that is quick, clear, and easy to understand.


Get Creative With Your Campaigns


Don't be afraid to spice it up! Try using fun graphics, playful language, or interactive elements. There's plenty of room for experimentation and creativity in SMS marketing.


Use Velocity To Track and Optimize


Use Velocity to track the performance of your campaigns. This helps you understand what's working and what's not. Using this information, you can make adjustments as you go to drive better results.


Make It a Two-Way Conversation


SMS marketing is a great way to engage with your audience and start a conversation. Encourage feedback and make it easy for people to respond to your messages. This helps you build deeper relationships with your audience and drive stronger results.


Test, Test, and Test Again


Make sure you are testing and optimizing your SMS campaigns. Try different messaging, send messages at different times of day, and experiment with different incentives to see what resonates best.


Follow these best practices and you'll be on your way to a successful SMS marketing campaign. Get ready to take your CPG shopper marketing strategy to the next level!


About Velocity by Vizer


Velocity is a retail attribution tool allowing you to attach mobile offers to SMS campaigns. Velocity makes it easier than ever to track online to offline conversion. Are you ready to elevate your SMS marketing to new heights? Provide meaningful, personalized value to your community with each text you send by including mobile offers. Learn more about Velocity by Vizer.



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