Retail marketing has long been a black box. Gathering quality retail data is either impossible or prohibitively expensive, making it difficult for brands to effectively market their products and measure the success of their campaigns. However, a new platform called Velocity by Vizer is changing the game for health-forward brands.
Traditionally, there has been no platform-agnostic analytics solution that seamlessly connects the digital world to the physical world for consumer packaged goods (CPG) brands. This makes it hard to know which channels and campaigns are driving foot traffic. Velocity bridges this gap by providing a solution that allows brands to actually quantify retail turns from their marketing campaigns and channels.
One way that Velocity by Vizer helps brands maximize their return on investment (ROI) is by attaching mobile offers to existing marketing campaigns. This allows brands to easily evaluate the efficacy of those campaigns and see which retailers they are winning at. This increase in visibility and efficiency enables brands to make more informed decisions about where to invest their digital spending at retail.
Another benefit of Velocity by Vizer is that it helps brands identify which channels they should continue to invest in. This allows them to focus their efforts and resources on the most effective channels, ultimately leading to a higher ROI.
Overall, Velocity by Vizer is a powerful tool for health-forward brands looking to maximize their ROI at retail. By providing insight into the efficacy of marketing campaigns and enabling brands to easily evaluate their performance, Velocity by Vizer empowers brands to create stronger campaigns and drive velocity for their products and services.