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Maximize Your CPG Shopper Marketing Strategy with Email

8 Best Practices to Elevate Your Campaigns and Boost ROI



Ready to take your CPG shopper marketing strategy to new heights? With so many digital channels available, it can be difficult to choose which one will best support your goals.


Don't overlook the power of email marketing! It may not have the instant gratification of SMS, but it still packs a punch in terms of reach and engagement.

In fact, a recent study by Campaign Monitor found that 99% of consumers check their email daily, and email marketing has an average return on investment (ROI) of $38 for every $1 spent.

If you're interested in incorporating email into your shopper strategy, here are 8 best practices to help you get started.


Segment Your List


One size does not fit all when it comes to email marketing. Segment your list based on demographic information, past purchasing behavior, or even interests. This allows you to tailor your message and make it more relevant to each individual recipient.


Personalize Your Emails


Adding a personal touch goes a long way in building trust and rapport with your audience. Use their first name, include relevant information about their past purchases, or send birthday and anniversary emails. The more personal, the better.

Write Compelling Subject Lines

Subject lines are the first thing your audience sees and can make or break whether they open your email. Keep them short, sweet, and to the point. Try using numbers, urgency, or humor to grab their attention.


Use Eye-Catching Visuals

Make sure to include eye-catching visuals that are relevant to your message. Whether it's a product image or a graph that illustrates your point, visuals help tell your story in a more engaging way.


Add Available Retailers


Add the retailer logos to your creative. This helps the customer visualize that the incentive is for in-store, not online. If the retailer has banner stores, we recommend you add those as well.

Make It Easy to Take Action


Include clear calls-to-action (CTAs) in your emails to make it easy for your audience to take the next step. This could be clicking through to your website, making a purchase, or forwarding the email to a friend.


A/B Test Your Emails

Make sure to test and optimize your email campaigns. Try different subject lines, send emails at different times of day, and experiment with different visuals to see what resonates best with your audience.


Track Your Success with Vizer

Use Vizer to track the performance of your email campaigns. This helps you understand what's working and what's not. Use this information to optimize your campaigns and drive better results.

Stay Consistent

Consistency is key when it comes to email marketing. Make sure to send emails at the same time and frequency to help build anticipation and establish a relationship with your audience.

By following these best practices, you'll be well on your way to a successful email marketing campaign. Elevate your CPG shopper marketing strategy with the power of email and Vizer.


About Vizer


Vizer is a retail attribution tool that helps you track the impact of your email campaigns. With Vizer, you can attach mobile offers to your emails and see the conversion from online to offline. Want to take your email marketing to the next level? Provide personalized, meaningful value to your audience with each email you send. Learn more about Vizer.

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