A Look Inside Repurpose's Evergreen Strategy

Overview

Repurpose, the leader in compostable tableware and household goods, wanted to create an evergreen value-add for their loyal consumer base. By highlighting a free product offer, Repurpose drove in-home trial and rewarded brand enthusiasts while keeping sustainability front and center.

Vizer Activation

Repurpose launched a free product offer redeemable for compostable tableware or household goods. The offer was strategically surfaced through two key consumer touchpoints, email campaigns to reach their loyal subscriber base and the website store locator page to offer a seamless offer to use at nearby retailers.

Key Results

This activation showcased the power of pairing evergreen offers with brand-owned channels to engage consumers at home.

Engagement

• Above benchmark redemption and clip rates highlighted meaningful interest and in-store conversions.

  
  

Impact

Repurpose successfully built loyalty and trial by combining evergreen value with strategic channel placement—rewarding existing fans while encouraging sustainable shopping choices.

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Impact on Sales

Repurpose leveraged Vizer to activate a high-value free product offer across email and their store locator page. This approach gave the brand a scalable way to drive trial and reward loyalty while keeping sustainability at the forefront. By integrating directly into owned digital touchpoints, Repurpose was able to boost in-store sales, encourage repeat purchases, and deliver measurable conversion without relying on retailer-specific promotions.

Brand Awareness

Repurpose amplified visibility by promoting their free product offer across email and their store locator page, ensuring shoppers could easily discover the brand at multiple touchpoints along the path to purchase.

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Offer Journey

Shoppers discovered the free product offer via the store locator page or email promotions then redeemed it in just a few clicks. After entering their email and selecting their retailer, they instantly received a barcode to scan at checkout—making the path to trial seamless and app-free.

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Offer Structure

Discount Value

Free Repurpose Compostable Tableware or Household Good pack (up to $8.99).

Participating Retailers

Available nationally with an emphasis on Albertsons stores.

Channels Utilized

Repurpose promoted the offer via email campaigns and the store locator page on their website.

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Takeaways

Evergreen Value

Vizer powered a free product offer live on Repurpose’s website’s store locator, giving loyal consumers and curious new shoppers a constant incentive to try the brand.

Email Loyalty Boost

By activating their email list, Repurpose rewarded engaged customers with a high-value incentive that reinforced retention while driving repeat purchase.

In-Store Trial Driver

The Vizer offer created an easy path from online discovery to shelf, supporting trial and velocity at key retailers, with a strong focus on Albertsons.

Measurable Performance

Vizer’s data dashboard gave Repurpose clear visibility into how their evergreen tactics performed, helping guide future retailer-specific strategies.

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