Primal Kitchen’s Always-On Strategy That Boosted Engagement and Efficiency

Overview

Primal Kitchen partnered with Vizer to launch an always-on offer available nationwide. With a $2 off digital incentive redeemable on any Primal Kitchen item, the brand unlocked a scalable solution that could be used across multiple channels - without the limitations of retailer-specific offers. This made their promotions more dynamic, cost-effective, and easier to deploy year-round.

Vizer Activation

Primal Kitchen implemented Vizer’s platform to test and scale their $2 off “any item” offer. The offer was promoted across CRM and organic social to maximize reach and optimize channel mix. Vizer provided the infrastructure which led to email emerging as the top performing channel.

Key Results

Primal Kitchen’s flexible, national offer drove steady unit movement and gave performance visibility across test channels.

Engagement

• 11% click-to-clip conversion

• 48% clip-to-scan conversion

  
  

Impact

The always-on structure gave Primal Kitchen freedom to activate across digital marketing channels without the friction of managing retailer-specific offers - allowing for efficient, ongoing customer conversion.

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Impact on Sales

Primal Kitchen used Vizer to deploy a nationwide, always-on offer. Promoted through CRM and organic social, the offer gave the brand flexibility, scale, and attribution. The evergreen format allowed Primal Kitchen to support core product movement and campaign launches—without starting from scratch each time.

Brand Awareness

Primal Kitchen kept their incentive live across high-impact channels, making the brand easily discoverable no matter where the customer journey began.

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Offer Journey

Consumers encountered the offer through email and organic Instagram content, then claimed it with a single click. After entering their email and retailer of choice, they received a barcode to scan in-store. No app needed, no friction.

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Offer Structure

Discount Value

Primal Kitchen offered $2 off on any one (1) Primal Kitchen item.

Participating Retailers

The offer was available nationwide at all Kroger, Albertsons, Meijer and Ahold Delhaize banners.

Channels Utilized

Primal Kitchen’s offer was distributed via CRM and organic social.

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Takeaways

Always-On

Vizer gave Primal Kitchen a flexible alternative to their typical retailer-specific incentives, unlocking a consistent offer that worked across all in-network retailers.

Channel Optimization

With email emerging as the highest-performing channel, Primal Kitchen was able to double down on what worked when it comes to customer retention.

Performance Tracking

Vizer’s data-rich backend helped Primal Kitchen measure which promotional channels and offers performed best, informing future offer planning with clarity.

Efficient

Vizer’s ease of use allowed Primal Kitchen to offer a lower-value incentive to efficiently move units without sacrificing ROI.

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Results

Primal Kitchen activated Vizer to deliver scalable customer acquisition and retention across every product. Learn how you can use digital offers for always-on initiatives.

Contact us at www.joinvizer.com or hello@joinvizer.com