The Offer Upgrade That Accelerated SneakPeek®’s Retail Momentum

Overview

The SneakPeek Test, #1 OBGYN-recommended early gender test, partnered with Vizer to drive incremental trial and overall sales through a compelling $15 off incentive. The SneakPeek Test successfully attracted new consumers while reinforcing trust with their existing audience. This partnership enabled real-time optimization for every campaign thereafter, ensuring success throughout the year-long partnership.

Vizer Activation

The SneakPeek Test launched with a $4.50 off offer via paid Meta ads and influencers. Vizer's real-time data allowed them to make pivots quickly when they saw that the initial campaign wasn't moving the needle within the first couple months. Vizer advised increasing the value to $15, paired with refreshed creative, copy, and ad set up which increased performance.

Key Results

This activation demonstrated how real-time optimization and value-driven offers can amplify success and drive meaningful in-store performance.

Performance

• 4% to 50%+ redemption rate after optimization

  
  

Impact

Through agile creative strategy and data-informed pivots, The SneakPeek Test unlocked measurable growth and efficiency, turning early consumer insights into lasting results within a year-round marketing framework.

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Impact on Sales

The SneakPeek® Test partnered with Vizer to activate a high-performing offer across paid social, influencer, and email channels. Leveraging Vizer’s Annual Partnership allowed the team to optimize in real time, pivoting from an initial $4.50 off offer to a stronger $15 incentive that quickly drove conversion lifts. This agile approach boosted week-over-week sales lifts, increased overall redemption, and delivered measurable efficiency gains across paid media and owned channels.

Sarah Cacia, Sr. Consumer Account Manager at Myriad Genetics 

“Our experience with Vizer has been phenomenal. As a digitally-native brand that later expanded into retail, we struggled with traditional shopper marketing tactics that lacked the measurement and attribution we were used to. Discovering Vizer has been a game changer – finally a modern shopper marketing platform that delivers clear results, channel attribution, and real insight into what’s driving conversions from online to in-store. On top of that, the Vizer team truly helped us succeed – through their optimization suggestions and regular touchpoints, our campaign ended up exceeding benchmarks and driving measurable results.”

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Offer Journey

Shoppers discovered the $15 off SneakPeek® Early Gender Test through targeted social ads, influencer content, and email promotions. After selecting their preferred retailer, they instantly received a unique barcode to redeem online or in-store, making the path to purchase fast, seamless, and app-free.

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Offer Structure

Discount Value

Save $15 on ONE (1) SneakPeek Early Gender Test

Participating Retailers

Available nationally at Walmart, Walmart.com, CVS, Walgreens, and Walgreens.com

Channels Utilized

Activated across paid social, influencer, and email campaigns to reach expecting parents throughout the purchase journey.

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Takeaways

Real-Time Optimization

Vizer’s Annual Partnership framework allowed the SneakPeek® Test to quickly pivot from a $4.50 to a $15 offer which drove a significant lift in conversion and improved paid media efficiency.

Conversion Momentum

Vizer helped align creative, copy, ad set up, and offer value to drive redemption rates past expectations, reflecting strong consumer motivation and purchase intent.

Retail Impact

The optimized offer drove measurable week-over-week sales increases, highlighting how omni-channel activation can influence in-store and online movement.

Long-Term Efficiency

Through ongoing data visibility and performance insights via the Vizer dashboard, the SneakPeek Test continues to refine creative and strategy, maximizing ROI across all channels.

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Results

The SneakPeek Test leveraged Vizer to optimize their marketing strategy to deliver successful engagement and conversion. Learn how you can use digital offers as the call-to-action for consumers.

Contact us at www.joinvizer.com or hello@joinvizer.com