Vizer Case Studies

Overview

Primal Kitchen partnered with Vizer to launch an always-on offer available nationwide. With a $2 off digital incentive redeemable on any Primal Kitchen item, the brand unlocked a scalable solution that could be used across multiple channels - without the limitations of retailer-specific offers. This made their promotions more dynamic, cost-effective, and easier to deploy year-round.

Vizer Activation

Primal Kitchen implemented Vizer’s platform to test and scale their $2 off “any item” offer. The offer was promoted across CRM and organic social to maximize reach and optimize channel mix. Vizer provided the infrastructure which led to email emerging as the top performing channel.

Key Results

Primal Kitchen’s flexible, national offer drove steady unit movement and gave performance visibility across test channels.

Engagement

• 11% click-to-clip conversion
• 48% clip-to-scan conversion

Impact

The always-on structure gave Primal Kitchen freedom to activate across digital marketing channels without the friction of managing retailer-specific offers - allowing for efficient, ongoing customer conversion.

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Impact on Sales

Primal Kitchen used Vizer to deploy a nationwide, always-on offer. Promoted through CRM and organic social, the offer gave the brand flexibility, scale, and attribution. The evergreen format allowed Primal Kitchen to support core product movement and campaign launches—without starting from scratch each time.

Brand Awareness

Primal Kitchen kept their incentive live across high-impact channels, making the brand easily discoverable no matter where the customer journey began.

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Offer Journey

Consumers encountered the offer through email and organic Instagram content, then claimed it with a single click. After entering their email and retailer of choice, they received a barcode to scan in-store. No app needed, no friction.

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Offer Structure

Discount Value

Primal Kitchen offered $2 off on any one (1) Primal Kitchen item.

Participating Retailers

The offer was available nationwide at all Kroger, Albertsons, Meijer and Ahold Delhaize banners.

Channels Utilized

Primal Kitchen’s offer was distributed via CRM and organic social.

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Takeaways

Always-On

Vizer gave Primal Kitchen a flexible alternative to their typical retailer-specific incentives, unlocking a consistent offer that worked across all in-network retailers.

Channel Optimization

With email emerging as the highest-performing channel, Primal Kitchen was able to double down on what worked when it comes to customer retention.

Performance Tracking

Vizer’s data-rich backend helped Primal Kitchen measure which promotional channels and offers performed best, informing future offer planning with clarity.

Efficient

Vizer’s ease of use allowed Primal Kitchen to offer a lower-value incentive to efficiently move units without sacrificing ROI.

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Results

Primal Kitchen activated Vizer to deliver scalable customer acquisition and retention across every product. Learn how you can use digital offers for always-on initiatives.

Contact us at www.joinvizer.com or hello@joinvizer.com

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Overview

The SneakPeek Test, #1 OBGYN-recommended early gender test, partnered with Vizer to drive incremental trial and overall sales through a compelling $15 off incentive. The SneakPeek Test successfully attracted new consumers while reinforcing trust with their existing audience. This partnership enabled real-time optimization for every campaign thereafter, ensuring success throughout the year-long partnership.

Vizer Activation

The SneakPeek Test launched with a $4.50 off offer via paid Meta ads and influencers. Vizer's real-time data allowed them to make pivots quickly when they saw that the initial campaign wasn't moving the needle within the first couple months. Vizer advised increasing the value to $15, paired with refreshed creative, copy, and ad set up which increased performance.

Key Results

This activation demonstrated how real-time optimization and value-driven offers can amplify success and drive meaningful in-store performance.

Performance

• 4% to 50%+ redemption rate after optimization

Impact

Through agile creative strategy and data-informed pivots, The SneakPeek Test unlocked measurable growth and efficiency, turning early consumer insights into lasting results within a year-round marketing framework.

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Impact on Sales

The SneakPeek® Test partnered with Vizer to activate a high-performing offer across paid social, influencer, and email channels. Leveraging Vizer’s Annual Partnership allowed the team to optimize in real time, pivoting from an initial $4.50 off offer to a stronger $15 incentive that quickly drove conversion lifts. This agile approach boosted week-over-week sales lifts, increased overall redemption, and delivered measurable efficiency gains across paid media and owned channels.

Sarah Cacia, Sr. Consumer Account Manager at Myriad Genetics

“Our experience with Vizer has been phenomenal. As a digitally-native brand that later expanded into retail, we struggled with traditional shopper marketing tactics that lacked the measurement and attribution we were used to. Discovering Vizer has been a game changer – finally a modern shopper marketing platform that delivers clear results, channel attribution, and real insight into what’s driving conversions from online to in-store. On top of that, the Vizer team truly helped us succeed – through their optimization suggestions and regular touchpoints, our campaign ended up exceeding benchmarks and driving measurable results.”

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Offer Journey

Shoppers discovered the $15 off SneakPeek® Early Gender Test through targeted social ads, influencer content, and email promotions. After selecting their preferred retailer, they instantly received a unique barcode to redeem online or in-store, making the path to purchase fast, seamless, and app-free.

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Offer Structure

Discount Value

Save $15 on ONE (1) SneakPeek Early Gender Test

Participating Retailers

Available nationally at Walmart, Walmart.com, CVS, Walgreens, and Walgreens.com

Channels Utilized

Activated across paid social, influencer, and email campaigns to reach expecting parents throughout the purchase journey.

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Takeaways

Real-Time Optimization

Vizer’s Annual Partnership framework allowed the SneakPeek® Test to quickly pivot from a $4.50 to a $15 offer which drove a significant lift in conversion and improved paid media efficiency.

Conversion Momentum

Vizer helped align creative, copy, ad set up, and offer value to drive redemption rates past expectations, reflecting strong consumer motivation and purchase intent.

Retail Impact

The optimized offer drove measurable week-over-week sales increases, highlighting how omni-channel activation can influence in-store and online movement.

Long-Term Efficiency

Through ongoing data visibility and performance insights via the Vizer dashboard, the SneakPeek Test continues to refine creative and strategy, maximizing ROI across all channels.

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Results

The SneakPeek Test leveraged Vizer to optimize their marketing strategy to deliver successful engagement and conversion. Learn how you can use digital offers as the call-to-action for consumers.

Contact us at www.joinvizer.com or hello@joinvizer.com

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Overview

Repurpose, the leader in compostable tableware and household goods, wanted to create an evergreen value-add for their loyal consumer base. By highlighting a free product offer, Repurpose drove in-home trial and rewarded brand enthusiasts while keeping sustainability front and center.

Vizer Activation

Repurpose launched a free product offer redeemable for compostable tableware or household goods. The offer was strategically surfaced through two key consumer touchpoints, email campaigns to reach their loyal subscriber base and the website store locator page to offer a seamless offer to use at nearby retailers.

Key Results

This activation showcased the power of pairing evergreen offers with brand-owned channels to engage consumers at home.

Engagement

• Above benchmark redemption and clip rates highlighted meaningful interest and in-store conversions.

Impact

Repurpose successfully built loyalty and trial by combining evergreen value with strategic channel placement—rewarding existing fans while encouraging sustainable shopping choices.

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Impact on Sales

Repurpose leveraged Vizer to activate a high-value free product offer across email and their store locator page. This approach gave the brand a scalable way to drive trial and reward loyalty while keeping sustainability at the forefront. By integrating directly into owned digital touchpoints, Repurpose was able to boost in-store sales, encourage repeat purchases, and deliver measurable conversion without relying on retailer-specific promotions.

Brand Awareness

Repurpose amplified visibility by promoting their free product offer across email and their store locator page, ensuring shoppers could easily discover the brand at multiple touchpoints along the path to purchase.

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Offer Journey

Shoppers discovered the free product offer via the store locator page or email promotions then redeemed it in just a few clicks. After entering their email and selecting their retailer, they instantly received a barcode to scan at checkout—making the path to trial seamless and app-free.

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Offer Structure

Discount Value

Free Repurpose Compostable Tableware or Household Good pack (up to $8.99).

Participating Retailers

Available nationally with an emphasis on Albertsons stores.

Channels Utilized

Repurpose promoted the offer via email campaigns and the store locator page on their website.

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Takeaways

Evergreen Value

Vizer powered a free product offer live on Repurpose’s website’s store locator, giving loyal consumers and curious new shoppers a constant incentive to try the brand.

Email Loyalty Boost

By activating their email list, Repurpose rewarded engaged customers with a high-value incentive that reinforced retention while driving repeat purchase.

In-Store Trial Driver

The Vizer offer created an easy path from online discovery to shelf, supporting trial and velocity at key retailers, with a strong focus on Albertsons.

Measurable Performance

Vizer’s data dashboard gave Repurpose clear visibility into how their evergreen tactics performed, helping guide future retailer-specific strategies.

Contact us at www.joinvizer.com or hello@joinvizer.com

Overview

Beech-Nut partnered with Vizer to create an always-on offer strategy designed for long-term impact. With a dedicated “Offers” tab on their website, Beech-Nut leveraged Vizer to host evergreen offers year-round, giving consumers an incentivized way to try new products and engage with the brand. This made Beech-Nut’s promotions more accessible, visible, and effective.

Vizer Activation

Beech-Nut implemented Vizer’s platform to run 7 simultaneous offers, each targeting a different product line. The offers were available nationwide at Walmart/Walmart.com, Kroger, Albertsons, Meijer, and Giant Eagle. They were promoted across organic social, paid Meta campaigns, and prominently featured on the brand’s website. Beech-Nut was able to continuously test and optimize for future planning.

Key Results

Beech-Nut's "Clip-to-Scan" (redemption rate) was 25% higher than Vizer's CPG category benchmark.

Performance

In 2025, Vizer helped achieve 41% lower fees per unit redeemed than similar Beech-Nut offers on the leading U.S. consumer rebate app

Impact

This full-funnel, always-live strategy allowed Beech-Nut to engage new and returning consumers when they were ready to act. With Vizer, the brand converted interest without reinventing the wheel for every campaign.

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Impact on Sales

Beech-Nut used Vizer to power a variety of 7 evergreen, always-on offers from Free to Save $4. This always-on approach turned awareness into real retail results - driving consistent in-store purchases, supporting product launches, and making every campaign trackable from click to cart.

Brand Awareness

Beech-Nut kept offers live across multiple touchpoints which reinforced brand relevance and ensured high discoverability, whether customers came in through ads, social, or website traffic.

Sampling

Beech-Nut incentivized targeted, free trial of new 2025 products with limited, fixed budgets, instead of participating in costly mailing or event sampling programs.

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Offer Journey

The offers were live on Beech-Nut’s website under the “Offers” tab. Consumers could pick which product and offer they want to use. After entering their email, they received a barcode to scan in-store for instant savings. No app required.

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Contact us at www.joinvizer.com or hello@joinvizer.com

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Overview

Catalina Crunch sought a solution to drive their owned audience of shoppers into key retailers. Dissatisfied with traditional CTAs, such as store locators and retailer callouts, Catalina Crunch leveraged Vizer to make campaigns more actionable. By embedding a $1 off offer directly into campaigns, Catalina Crunch turned awareness into real-world action and drove measurable retail sales.

Vizer Activation

Catalina Crunch used a lower-value discount, $1 off, which is ideal for returning customers to drive repurchase. This offer was distributed through various paid and organic media channels and tracked end-to-end through Vizer. Catalina Crunch found email to be the most efficient channel to engage their audience, helping prove the impact of CRM marketing.

Key Results

Leveraging an offer with real-time conversion data, Catalina Crunch identified an efficient, scalable strategy.

Engagement

• 32% of people who clicked the offer redeemed at their local retailer

Impact

By embedding a scannable offer into their marketing strategy, Vizer captured every touchpoint — from click to clip to scan.

The result: clear, measurable data proving efficacy of each channel and how offers can drive purchases from brand-owned ecosystems.

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Impact on Sales

Catalina Crunch used a $1 off offer to convert digital engagement into in-store sales. After building awareness through paid social, SMS and email, they layered in a trackable discount that let them measure impact all the way to the shelf.

They saw the most success with a CRM campaign, boosting repurchase and velocity at key retailers. This showed how CRM can be a powerful tool for real-world retail conversion.

Brand Awareness

Catalina Crunch reached thousands of engaged users through owned channels. The campaign incentivized customers to repurchase and made it easy to take action.

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Offer Journey

The offer was promoted via a variety of channels, prompting loyal customers to click through and save $1. After entering their email, they received a barcode to scan in-store for instant savings—no app required.

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Offer Structure

Discount Value

Catalina Crunch offered a $1 off on any ONE (1) Catalina Crunch Cereal or Cereal Pairings, 8-9oz Pouch

Channels Utilized

Catalina Crunch distributed the offer through organic social, paid social, store locator, SMS and email. They found that email was the most effective for redemption rates.

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Takeaways

Engaging

Vizer + Catalina Crunch strategized to strengthen shopper loyalty as well as capture the attention of new shoppers through trackable awareness campaigns.

Measurable

Vizer’s tech successfully measured how campaigns translate to retail sales, validating email as a performance channel, not just a communication tool for Catalina Crunch.

Attributable

Vizer provided Catalina Crunch with an attributable CTA to drive foot traffic directly to stores with a targeted, dollar-off incentive.

Customer Retention

By targeting existing customers with a lower value incentive, Catalina Crunch fueled repeat buying behavior and boosted in-store velocity efficiently.

Contact us at www.joinvizer.com or hello@joinvizer.com

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Overview

In 1953 Ore-Ida invented the iconic snack, Tater Tots. But by 2025 the brand lacked relevance. Days before March Madness (America’s biggest basketball tournament), BYU star Richie Saunders revealed something unexpected: his great-grandpa founded Ore-Ida and invented Tater Tots. Within 48 hours, Kraft Heinz signed a deal, crowning him Heir Richie, the face of the brand.

Vizer Activation

Kraft Heinz made fans part of the partnership by turning basketball's 30-second shot clock into a 30-minute Tot Clock powered by Vizer: Free Tots after every BYU win. Ore-Ida didn’t just respond to basketball culture—it became part of it.

Key Results

The campaign dominated March Madness media coverage.

Visibility

• 3 billion+ impressions
• 1000+ placements incl. New York Times, People, USA Today, Barstool Sports
• In every major sports TV broadcast incl. ESPN, Fox, CBS, ABC, NBC

Efficiency

Without a March Madness sponsorship, Kraft-Heinz drove more engagement than all the official sponsors combined—at just 0.04% of their spend.

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Impact on Sales

Ore-Ida drove sales by launching a targeted digital offer campaign during one of America's favorite snack moments, March Madness. The offer was redeemable at participating retail locations. Within days, Ore-Ida saw the power of omnichannel: a 9% sales boost regionally and a 27% spike locally in the Utah area—proof that an iconic brand can reignite love when it shows up in the right place, at the right time.

By the Numbers

Tots became the talk of the tournament with Ore-Ida seeing an over 10,000% spike in brand mentions on social.

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Offer Journey

Consumers found the offer via Ore-Ida’s omnichannel campaign. They entered their email, received a barcode, and scanned in-store for a discount applied directly at checkout.

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Offer Structure

Discount Value

Ore Ida offered Free Tots to consumers. Specifically any ONE (1) Tater Tots Product, on 4.5 oz, 28 oz, 30 oz or 32 oz bag (up to $8 value).

Participating Retailers

The offer was redeemable at Kroger, Albertsons, Ahold Delhaize, Rite Aid, Meijer, CVS, Giant Eagle, and more.

Channels Utilized

Ore-Ida leveraged influencer, organic social (Instagram and X), and PR to spread the word about the campaign. The media response was swift and immediate. Social sharing amplified reach immensely.

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Takeaways

Engaging

Vizer helped Ore-Ida maximize the value of their NIL deal with Richie Saunders by offering fans a high-value offer, which drove increased engagement and social sharing.

Relevant

Vizer and Ore-Ida capitalized on the momentum of March Madness by highlighting a product with high-relevancy to the target consumer, leading to additional press placements.

Strategic

Vizer strategized with Ore-Ida to utilize a blend of earned, owned, and affiliate media which maximized the reach of their offer. This heightened awareness drove rapid conversion.

Measurable

Vizer provided unique tracking links to measure which traffic was earned from which source in real-time, capturing high fidelity data for future campaigns.

Contact us at www.joinvizer.com or hello@joinvizer.com

Overview

poppi, the better-for-you soda brand and official soda of the Los Angeles Lakers, wanted to create a bold, localized moment around their limited-edition Lakers can. Enter Vizer. Just in time for a packed game at Crypto.com Arena, poppi launched a free can offer powered by

Vizer’s QR code technology. With just a scan, fans could claim a complimentary poppi redeemable at Southern California retailers like Ralphs, Vons, Pavilions, and Safeway.

Vizer Activation

poppi made Lakers fans part of the moment by turning a courtside scan into a real-world reward: a free can of poppi, unlocked through a Vizer-powered QR code activation. With an exclusive Lakers can on shelves and 17% of the arena scanning in, poppi didn’t just show up at the game, it became part of the experience.

Key Results

This activation proved the success of out of home activations by tracking live engagement.

Awareness

• 17% of attendees scanned the in-arena QR code, reaching over 3K fans in real time
• 433 offer clips collected and tracked through to SoCal retailers

Proving OOH Attribution

By embedding a scannable offer in a high-energy, live environment, Vizer captured every touchpoint - from QR scan to clip. The result: clear, measurable data that proved out-of-home activations can drive intent and deliver ROI beyond impressions.

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Impact on Sales

poppi tapped into the power of a live moment with a free can offer during a Lakers game. Fans scanned, clipped, and redeemed. 17% of the entire arena scanned the QR code within the 30 seconds it was live on the jumbotron. The Lakers-themed can drove interest straight to shelves at SoCal retailers like Ralphs, Vons, and Pavilions. This activation proved that when a bold brand meets the right crowd, the path from court to cart is short and measurable.

Brand Awareness

This activation put poppi front and center at a high-visibility event, introducing the brand to

20,000 fans. The activation created buzz that extended beyond the arena, boosting top-of-mind awareness across SoCal.

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Offer Journey

The offer was available exclusively for in-arena Lakers game attendees. They scanned the QR code on the jumbotron, entered their email, received a barcode, and redeemed in-store for a discount applied directly at checkout.

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Offer Structure

Discount Value

poppi offered a free can of their Lakers exclusive grape soda can. Specifically any 12oz can (up to $2.99).

Participating Retailers

The offer was exclusively available at Southern California retailers; Ralphs, Vons, Pavillions and Safeway.

Channels Utilized

poppi distributed a surprise and delight QR code on the Jumbotron at a Lakers game in LA - available for attendees to scan for 30 seconds.

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Takeaways

Engagement

Vizer + poppi strategized to capture live fan attention with an in-arena QR code and free can offer, turning a passive audience into active participants.

Geo-Targeted

poppi created high local relevance and urgency by tying the offer to a limited-edition Lakers can available only at SoCal retailers.

Attribution

Vizer’s technology tracked every click, clip and redemption. Proving that even high-energy, in-person moments can deliver measurable results.

Insightful

Vizer provided full-funnel visibility into the activation’s performance, offering learnings poppi can apply to future out-of-home efforts.

Contact us at www.joinvizer.com or