Get Real Time Attribution Insights to Determine What's Actually Working

By: Aanya Shah

Marketers today put a lot of intention behind their campaigns. They’re thoughtful about targeting, creative, timing, and the role each channel plays. When it comes to understanding what actually drove sales in-store however, the path to clarity can be slow and a bit fragmented.

Most teams have learned to work around that. They rely on MMMs, retailer reports, and aggregate sales trends because that’s what has been available for years. These tools give valuable context, even if they arrive on a delay. Over time, those delays start to feel normal.

But as shopper behavior accelerates and channels multiply, attribution is becoming more than a reporting tool. It’s becoming a way for brands to make sense of their impact in a faster, more confident way.

The Traditional Path to Attribution

The usual flow looks something like this: run a campaign, wait for data to come in, and then piece together what likely drove the lift. Sometimes the numbers show up in a few weeks. Sometimes it takes longer. In the broader marketing landscape, that timeline made sense when channels moved more slowly.

One of our founders likes to use this fun analogy:

“You wouldn’t drink milk that’s 30 days old, so why rely on data that’s two weeks old?” 

The real point isn't that past data has no value. It absolutely does. Even delayed insights can help steer a campaign that's still live or inform the next one.

The challenge is timing. The sooner you get clarity, the sooner you can adjust budget, creative, or offers before unnecessary spend racks up. That’s where real-time attribution starts to shine. It doesn’t replace the value of historical data but brings the insight forward, giving teams the space to act while it still matters and saving time, money, and momentum in the process.

Why Sales-Level Insight Adds a New Layer of Clarity

Aggregate sales tell part of the story. They show whether the category is moving and how the brand is trending, but they can’t always reveal what specific effort sparked a purchase.

Sales-level attribution fills that gap by connecting campaign activity directly to units sold. That connection helps marketers understand:

• Which channels are contributing to conversion

• Which audiences are responding

• Which offers feel motivating

• Which messages are influencing real purchase decisions

How Vizer Helps Brands See Their Impact Live

This is where Vizer’s platform plays a unique role. Instead of waiting for end-of-month reports, Vizer gives brands a live view of sales tied directly to their campaign activity. Teams can watch offer click engagement, click-to-clip rate, and redemptions in real time.

That visibility lets brands:

• Understand how their marketing is performing the moment it launches 

• Identify top-performing audiences and channels with sales-backed data

• Optimize immediately instead of waiting for post-campaign learnings

• Build a continuous feedback loop campaign to campaign

  
  

This provides brands with a more agile way to market, where every decision is grounded in what’s happening at the shelf right now.

Closing Thought

Real-time Attribution is a learning tool. When brands can see their impact as it happens, they make choices with more clarity, they refine ideas with purpose, and they build insights they can carry forward all year long.