Mobile offers are an essential part of an omnichannel marketing strategy. They allow businesses to connect with consumers in a personal and convenient way.
Mobile offers help incentivize consumers to purchase products. This technology is made possible by Velocity by Vizer, which allows businesses to easily generate, share, and track mobile offers.
In this article, we discuss 10 ways to use Velocity by Vizer in your omnichannel marketing strategy.
One way to use mobile offers in your omnichannel marketing strategy is to email promotions to your current subscriber base. You can also reward new sign-ups with a mobile offer by offering a free or discounted product to customers who sign up for your email list.
In this example, Jolly advertises a new product launch at Walmart and offers subscribers a 50% discount with their purchase.
Another way to use mobile offers in your omnichannel marketing strategy is to text your offer link directly to your subscribers' phones. This reduces friction in the redemption process and makes it easy for consumers to redeem.
In this example, Jolly supports trial of their new Pink Pomona flavor by providing a free sample.
You can also use mobile offers at events or in-person sampling opportunities by adding a QR code to signage. This empowers consumers to scan your signage and add mobile offers directly to their e-wallets.
In this example, Jolly uses a printed QR code allowing consumers to generate a unique mobile offer by scanning.
4. Paid Media
Another way to use mobile offers in your omnichannel marketing strategy is to attach mobile offer links to your paid ads.
Using mobile offers on paid media helps drive conversion, while also uncovering the effectiveness of paid media campaigns. This allows you to track full-funnel conversion.
In this example, Jolly boosts an Instagram post with a call-to-action (CTA) driving clicks for the mobile offer.
You can enlist influencers to share their unique mobile offer link to their social media accounts, such as their Instagram story or link in bio. This helps drive engagement with your brand and gauge influencer efficacy.
In this example, #jollypartner Chris Parker shares a link to sample the product in his bio.
Another way to use mobile offers in your omnichannel marketing strategy is to run streaming or YouTube ads using QR codes. This provides a convenient and engaging way for consumers to interact with your brand.
In this example, Jolly runs a Hulu ad advising users to scan a QR code on the screen to generate their mobile offer directly on their phone.
7. Customer Service
You can also use mobile offers to reward loyal customers or support folks who may have had a bad experience. This helps foster loyalty and improve customer satisfaction.
In this example, Jolly attaches a link to a free sample for customers who have provided negative feedback or experienced an issue with the product.
You can also use mobile offers in out-of-home locations, such as branded vans, billboards, gyms, and street corners. This provides a convenient and engaging way for consumers to interact with your brand in a variety of locations.
In this example, Jolly places a QR code on a multi-panel billboard near applicable retailers, allowing consumers to scan the code and generate a mobile offer.
Mobile offers can also be used in ambassador programs to take your brand to the next level. Trackable offers helps you understand the performance of your ambassadors.
In this example, a Jolly ambassador shares a unique link to a $1 off mobile offer with her community.
You can also use mobile offers in your packaging to drive product trial and engagement. For example, you can place QR codes directly on your packaging or in-store for consumers to scan and clip offers to their e-wallets.
In this example, Jolly includes a QR code on their box linking to mobile offers.
In conclusion, mobile offers are an essential part of an omnichannel marketing strategy. By utilizing mobile offers, businesses can provide consumers with personalized incentives to purchase products or engage.
The 10 strategies discussed in this article are some of the many ways to use mobile offers in your omnichannel marketing strategy.
By incorporating mobile offers into your marketing strategy, you can drive engagement with your brand and provide a personalized and convenient experience for your customers.