poppi Utilizes Vizer for LA Lakers Out of Home Activation

Overview

poppi, the better-for-you soda brand and official soda of the Los Angeles Lakers, wanted to create a bold, localized moment around their limited-edition Lakers can. Enter Vizer. Just in time for a packed game at Crypto.com Arena, poppi launched a free can offer powered by

Vizer’s QR code technology. With just a scan, fans could claim a complimentary poppi redeemable at Southern California retailers like Ralphs, Vons, Pavilions, and Safeway.

Vizer Activation

poppi made Lakers fans part of the moment by turning a courtside scan into a real-world reward: a free can of poppi, unlocked through a Vizer-powered QR code activation. With an exclusive Lakers can on shelves and 17% of the arena scanning in, poppi didn’t just show up at the game, it became part of the experience.

Key Results

This activation proved the success of out of home activations by tracking live engagement.

Awareness

• 17% of attendees scanned the in-arena QR code, reaching over 3K fans in real time

• 433 offer clips collected and tracked through to SoCal retailers

Proving OOH Attribution

By embedding a scannable offer in a high-energy, live environment, Vizer captured every touchpoint - from QR scan to clip. The result: clear, measurable data that proved out-of-home activations can drive intent and deliver ROI beyond impressions.

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Impact on Sales

poppi tapped into the power of a live moment with a free can offer during a Lakers game. Fans scanned, clipped, and redeemed. 17% of the entire arena scanned the QR code within the 30 seconds it was live on the jumbotron. The Lakers-themed can drove interest straight to shelves at SoCal retailers like Ralphs, Vons, and Pavilions. This activation proved that when a bold brand meets the right crowd, the path from court to cart is short and measurable.

Brand Awareness

This activation put poppi front and center at a high-visibility event, introducing the brand to

20,000 fans. The activation created buzz that extended beyond the arena, boosting top-of-mind awareness across SoCal.

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Offer Journey

The offer was available exclusively for in-arena Lakers game attendees. They scanned the QR code on the jumbotron, entered their email, received a barcode, and redeemed in-store for a discount applied directly at checkout.

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Offer Structure

Discount Value

poppi offered a free can of their Lakers exclusive grape soda can. Specifically any 12oz can (up to $2.99).

Participating Retailers

The offer was exclusively available at Southern California retailers; Ralphs, Vons, Pavillions and Safeway.

Channels Utilized

poppi distributed a surprise and delight QR code on the Jumbotron at a Lakers game in LA - available for attendees to scan for 30 seconds.

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Takeaways

Engagement

Vizer + poppi strategized to capture live fan attention with an in-arena QR code and free can offer, turning a passive audience into active participants.

Geo-Targeted

poppi created high local relevance and urgency by tying the offer to a limited-edition Lakers can available only at SoCal retailers.

Attribution

Vizer’s technology tracked every click, clip and redemption. Proving that even high-energy, in-person moments can deliver measurable results.

Insightful

Vizer provided full-funnel visibility into the activation’s performance, offering learnings poppi can apply to future out-of-home efforts.

Contact us at www.joinvizer.com or hello@joinvizer.com