The best way to grow a consumer brand is to move units in retail. This drives product trial, increases velocities, and builds brand awareness. But all too often, digital campaigns don't include a clear call-to-action (CTA) to go in-store. This leaves massive opportunity on the table.
Here are 3 ways brands can increase sales by including a retail CTA.
Digital Campaigns
Effective digital marketing is essential for growing brands. Your content may be everywhere, but is the path to buy clear?
Stand out from your competitors who are driving traffic to store locator pages. Call out retail partners you want to support and include tangible instructions. Avoid indirect copy. Simple swaps like "Visit [STORE] and pick up [PRODUCT] before the game this Sunday" can make a big impact.
Out of Home Campaigns
Out of Home campaigns are an excellent way to intermix your brand with day-to-day life. Examples include billboards, event signage, and product packaging. In each of these instances, brands can leverage QR codes to continue the conversation.
Try including a QR code that leverages media directing shoppers toward retail locations. This is an opportunity to leverage mobile offers to incentivize buying behavior.
Website Placements
Websites are an underutilized resource for brands seeking to increase sales in store. Via organic search or web traffic, shoppers visit your home page every day. Are you using this real estate in a tactical way? Include a banner or pop-up screen with a clear retail CTA. This can help guide consumers toward specific retail partners you want to support.
The best time to include a retail CTA in your digital campaigns is now. Not sure where to get started? Connect with the Vizer team to learn more about how to include retail CTAs in your campaigns.
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