Everything you need to run smarter, more measurable promotions
Explore everything inside Vizer, the offer management platform built for modern CPG promotions.
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Centralize offer creation and management
Track real-time performance across channels
Protect budgets with built-in fraud mitigation
Why these features matter
Modern CPG promotions break down when teams work in silos, data arrives too late, or fraud risks distort performance.
Vizer brings structure, clarity, and security to the entire workflow so teams can move faster with better information.
Platform foundation
Centralized offer management
Create, modify, and manage every offer in one place. Add retailers, UPCs, and rules with the flexibility to update campaigns mid-flight.
What’s inside:
Unified offer setup
Add retailers/UPCs mid-campaign
Rules & guardrails configuration
Performance visibility across channels
Platform foundation
Client portal & workflow tools
Give your team a clean command center for all promotions. Fewer vendor handoffs, fewer spreadsheets, and better collaboration across Shopper, Brand, and Digital teams.
What’s inside:
Campaign management portal
Shared visibility across Shopper, Brand, & Digital teams
Offer approval workflows
Role-based access
Performance visibility
Real-time performance data
See what’s working today, not weeks from now. Track Click → Clip → Scan behavior in real time to optimize promotions mid-flight and cut wasted spend.
What’s inside:
Click/Clip/Scan funnel tracking
Channel-level comparisons
Retailer performance reporting
Real-time insights dashboard
Performance visibility
Online-to-offline measurement
Link your digital media investment to in-store sales. Understand which channels, audiences, and creatives truly drive redemption and give teams clearer visibility into how media influences in-store behavior.
What’s inside:
Online → in-store attribution
Media effectiveness insights
Retailer-level performance reviews
Multi-channel contribution analysis
Distribution & reach
Omnichannel distribution
Turn any digital channel into a retail driver. Attach web-based offers to social, email, influencer content, or paid media without closed ecosystems or app requirements.
What’s inside:
Open web-based offers
Custom tracking links
Offer landing page hosting
Channel-level performance tracking
Distribution & reach
Geo-targeted retail media
Target shoppers around key retailers with offer-backed media tailored to your priority regions.
What’s inside:
Region-level support
Retailer-aligned campaigns
High-intent audience activation
Integrated offer delivery
Integrity & protection
Fraud mitigation & budget protection
Enforce single-use redemptions and mitigate abuse automatically. Dynamic fraud mitigation supports clean traffic, trustworthy data, and accurate ROI for every campaign.
What’s inside:
Single-use barcode enforcement
Anti-stacking tooling
Leak mitigation tools
Fraud detection and controls
Integrity & protection
Flexible campaign configuration
Adapt your promotions as goals shift. Add retailers, add UPCs, or adjust timelines without restarting your program.
What’s inside:
Mid-flight edits
Retailer/UPC flexibility
Custom offers by segment
Targeting refinement tools
All features work together to…
Bring every team into the same workflow
Provide clarity earlier in the campaign
Reduce reliance on delayed reporting
Help protect budgets & data integrity at scale
Ready to see Vizer in action?
Learn how Vizer helps large CPG teams launch smarter promotions and measure in-store sales with confidence.
Review your current promotional workflows
See real-time Click → Clip → Scan tracking
Get a tailored plan for top retailer + channel goals
