Beech-Nut Always Keeps Savings in Season with Vizer’s Evergreen Offers

Overview

Beech-Nut partnered with Vizer to create an always-on offer strategy designed for long-term impact. With a dedicated “Offers” tab on their website, Beech-Nut leveraged Vizer to host evergreen offers year-round, giving consumers an incentivized way to try new products and engage with the brand. This made Beech-Nut’s promotions more accessible, visible, and effective.

Vizer Activation

Beech-Nut implemented Vizer’s platform to run 7 simultaneous offers, each targeting a different product line. The offers were available nationwide at Walmart/Walmart.com, Kroger, Albertsons, Meijer, and Giant Eagle. They were promoted across organic social, paid Meta campaigns, and prominently featured on the brand’s website. Beech-Nut was able to continuously test and optimize for future planning.

Key Results

Beech-Nut's "Clip-to-Scan" (redemption rate) was 25% higher than Vizer's CPG category benchmark.

Performance

In 2025, Vizer helped achieve 41% lower fees per unit redeemed than similar Beech-Nut offers on the leading U.S. consumer rebate app

Impact

This full-funnel, always-live strategy allowed Beech-Nut to engage new and returning consumers when they were ready to act. With Vizer, the brand converted interest without reinventing the wheel for every campaign.

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Impact on Sales

Beech-Nut used Vizer to power a variety of 7 evergreen, always-on offers from Free to Save $4. This always-on approach turned awareness into real retail results - driving consistent in-store purchases, supporting product launches, and making every campaign trackable from click to cart.

Brand Awareness

Beech-Nut kept offers live across multiple touchpoints which reinforced brand relevance and ensured high discoverability, whether customers came in through ads, social, or website traffic.

Sampling

Beech-Nut incentivized targeted, free trial of new 2025 products with limited, fixed budgets, instead of participating in costly mailing or event sampling programs. 

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Offer Journey

The offers were live on Beech-Nut’s website under the “Offers” tab. Consumers could pick which product and offer they want to use. After entering their email, they received a barcode to scan in-store for instant savings. No app required.

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Contact us at www.joinvizer.com or hello@joinvizer.com