Catalina Crunch Activated CRM Channels to Turn Awareness Into Retail Action with Vizer

Overview

Catalina Crunch sought a solution to drive their owned audience of shoppers into key retailers. Dissatisfied with traditional CTAs, such as store locators and retailer callouts, Catalina Crunch leveraged Vizer to make campaigns more actionable. By embedding a $1 off offer directly into campaigns, Catalina Crunch turned awareness into real-world action and drove measurable retail sales.

Vizer Activation

Catalina Crunch used a lower-value discount, $1 off, which is ideal for returning customers to drive repurchase. This offer was distributed through various paid and organic media channels and tracked end-to-end through Vizer. Catalina Crunch found email to be the most efficient channel to engage their audience, helping prove the impact of CRM marketing.

Key Results

Leveraging an offer with real-time conversion data, Catalina Crunch identified an efficient, scalable strategy.

Engagement

• 32% of people who clicked the offer redeemed at their local retailer

  
  

Impact

By embedding a scannable offer into their marketing strategy, Vizer captured every touchpoint — from click to clip to scan.

The result: clear, measurable data proving efficacy of each channel and how offers can drive purchases from brand-owned ecosystems.

________________

Impact on Sales

Catalina Crunch used a $1 off offer to convert digital engagement into in-store sales. After building awareness through paid social, SMS and email, they layered in a trackable discount that let them measure impact all the way to the shelf.

They saw the most success with a CRM campaign, boosting repurchase and velocity at key retailers. This showed how CRM can be a powerful tool for real-world retail conversion.

Brand Awareness

Catalina Crunch reached thousands of engaged users through owned channels. The campaign incentivized customers to repurchase and made it easy to take action.

________________

Offer Journey

The offer was promoted via a variety of channels, prompting loyal customers to click through and save $1. After entering their email, they received a barcode to scan in-store for instant savings—no app required.

________________

Offer Structure

Discount Value

Catalina Crunch offered a $1 off on any ONE (1) Catalina Crunch Cereal or Cereal Pairings, 8-9oz Pouch

Channels Utilized

Catalina Crunch distributed the offer through organic social, paid social, store locator, SMS and email. They found that email was the most effective for redemption rates.

________________

Takeaways

Engaging

Vizer + Catalina Crunch strategized to strengthen shopper loyalty as well as capture the attention of new shoppers through trackable awareness campaigns.

Measurable

Vizer’s tech successfully measured how campaigns translate to retail sales, validating email as a performance channel, not just a communication tool for Catalina Crunch.

Attributable

Vizer provided Catalina Crunch with an attributable CTA to drive foot traffic directly to stores with a targeted, dollar-off incentive.

Customer Retention

By targeting existing customers with a lower value incentive, Catalina Crunch fueled repeat buying behavior and boosted in-store velocity efficiently.

Contact us at www.joinvizer.com or hello@joinvizer.com